All Things Video

Gabe Gordon is the Managing Partner of Reach, a creative agency dedicated to social video. Gabe has more than 10 years of experience building creative, integrated solutions for the world’s largest brands, including GM, the NFL, Nestle, and Walmart. Prior to founding Reach, Gabe worked as PepsiCo’s lead strategist for their branded entertainment partnership with The X Factor and spent over a decade at William Morris Agency and William Morris Endeavor Entertainment. In this episode, Gabe shares how brands approach social video and working with influencers. From advertisers’ thoughts on live streaming and the YouTube vs. Facebook debate to leveraging digital platforms’ real-time audience feedback, Gabe outlines strategies for branded content success. He also highlights opportunities and success stories for digital-first content creation, like Reach’s partnership with Jash to produce a video that performed so well online that the brand chose to feature it as a Grammy’s TV spot. Hosts: Sarah Ullman and James C