All Things Video

MCNs Across Borders: European vs. American Network -- Jonatan de Boer (Managing Director, Onlane)

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Synopsis

Jonatan de Boer is the Managing Director of Dutch MCN Onlane. Jonatan is a serial entrepreneur who joined Mediakraft as Country Manager for the Netherlands in early 2013. Jonatan grew the Mediakraft Netherlands network to more than 160 creators until its acquisition by Dutch television producer Media Lane in April 2016 and subsequent rebranding as Onlane. In this episode, Jonatan explains key differences between American and European MCNs, namely investment, audience size, and global vs. local focus. He shares how he stays ahead of competitors at home and abroad and details his plans for expansion to Belgium and other Dutch speaking territories. Finally, we predict the rise of international MCN superpowers and the increasing control of Internet Service Providers in the new media economy. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders