All Things Video

Understanding the Advertising Industry Value Chain

Informações:

Synopsis

This month, we'll be uploading a new episode every day! We want to hear from you, so please send your questions and feedback to allthingsvideopodcast@gmail.com. You can also like and comment on our Facebook page or Follow All Things Video on LinkedIn for the latest updates! In this episode, we offer a detailed explanation of the advertising industry value chain, from publishers and brands to agencies, networks, and programmatic ad exchanges like Supply-Side Platforms (SSPs) and Demand-Side Platforms (DSPs). We also provide an overview of advertising models, including CPM, CPC, CPA, and CPV pricing structures. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revol