Mobile First

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Scott Lennartz is an experienced marketing professional, leader, and accomplished yogi. Whether growing a Silicon Valley business to multi-billion dollar run rates, revamping a local yoga studio to better serve the Portland community, or balancing a handstand in the early morning, Scott has successfully navigated a variety of challenges both large and small. Scott has a Bachelor of Science in Computer Science and Mathematics, a Master of Business Administration, and is a Yoga Alliance E-RYT 500. He is currently the owner of Yoga Bhoga in Portland, Oregon, as well as the Vice President Marketing and Business Development at Voicebox Industries. Here are the highlights of our conversation with our guest: Scott’s passion in putting his energy to things which make a change or makes an impact. His focus on outcomes was brought about by his craving of seeing results from decisions he had made after working with different types of companies. About his interest in technology since he was a kid, how things like codin

Head over to www.EmergeMobileFirst.com and select "Get Free Resources" to get the full list of resources from all of our guest emailed to you!

Ken Herron is a cool hunter for new ideas, strategies, and technologies to increase the value of world-class brands. A global marketing alchemist, he unleashes peoples' creativity to use technology to develop stronger emotional connections between companies and their customers to drive revenue and market share. Ken has rapidly grown revenues for multiple early- and mid-stage startup companies. He has held executive marketing and sales leadership positions for multiple SaaS enterprises including Purple Communications, SocialGrow, and Online Buddies; and held product leadership roles with Avaya, Lucent Technologies, and AT&T. A graduate of the Stanford Graduate School of Business' Marketing Management Program, Ken earned his Master's degree in International Management from the Thunderbird School of Global Management and his Bachelor's degree in International Economics and German from Drew University. Ranked the #2 Chief Marketing Officer on Twitter worldwide by "Social Media Marketing Magazine", Ken is a

Head over to www.EmergeMobileFirst.com and select "Get Free Resources" to get the full list of resources from all of our guest emailed to you!

Nic is currently the GM for Adidas Group North America Direct-to-Consumer. A veteran in the retail industry, Nic has been with the brand almost 8 years and has held roles of increasing responsibility during his tenure. He is highly knowledgeable about the sporting goods industry and is best known for the turnaround of a bankrupt brick and mortar business, making it one of our most profitable channels year over year. Here are the highlights of our conversation with our guest: Why Nic is most passionate about the aspect of helping people achieve their goals and how this drive started. He shared how this value was embedded to him when he was a kid and stuck until he is 44. The underlying trend from his career transitions -- from Hollywood Entertainment Corporation to Target to Adidas -- and the secret sauce of how he managed to balance relationships and business. Nic goes through the process in identifying a person’s personal goals and how you can align it with company’s values starting with being a great list

Head over to www.EmergeMobileFirst.com and select "Get Free Resources" to get the full list of resources from all of our guest emailed to you!

Robert is a startup enthusiast with a passion for technologies that make the world more connected, efficient and sustainable. He is currently Founder & CEO at Workframe, where he's focused on leveraging technology to reduce the cost, time and effort required to design and build an inspiring workplace. Robert previously served as Director, Business Operations & Insights at Intent Media, where he owned business analytics, FP&A and sales operations; earlier in his career, he also worked in venture capital and investment banking. He completed his MBA at the Yale School of Management and holds an MPhil in International Relations from Oxford University. Here are the highlights of our conversation with our guest: We learn about what gets Robert up in the morning every day and his core of excitement; and the path he took to get to Workframe starting from Deloitte, Credit Suisse, SJF Ventures to Intent Media. He also shared why he ventured into commercial interior design and how it paved the way to his

Head over to www.EmergeMobileFirst.com and select "Get Free Resources" to get the full list of resources from all of our guest emailed to you!

Maria Seidman is the CEO and co-founder of Yapp, an award-winning platform where anyone can create and instantly publish a mobile application for your event, group, or promotion. Before founding Yapp in 2011, she ran mobile for Warner Bros. She lives in New York City with her husband and two children, one of which was born while launching Yapp. She is passionate about women in technology, mobile trends, media, and entrepreneurship. Seidman was named Entrepreneur Magazine's Emerging Entrepreneur of 2014. Here are the highlights of our conversation with our guest: Maria starts off with how her frustration of not being able to know to code paved the way to her passion in making software that users love to use to enhance their lives. About a women’s retreat that inspired her to create Yapp, at what point she decided that it was worth the investment and the process she went through in creating the app from validation to looking for a technical co-founder. Maria walks us through her choice of approach and steps

Head over to www.EmergeMobileFirst.com and select "Get Free Resources" to get the full list of resources from all of our guest emailed to you!

Kristoffer is a brand evangelist with solid expertise in visual design. He is a multi-disciplinary brand strategist with an international experience in content development for consumer experiences and brand positioning. He designed for brands like IKEA, H&M, Brooks Brothers, Lagos, Luxotica, Bloomingdales, David Yurman, Bjorn Borg, and Oakley. Here are the highlights of our conversation with our guest: Getting to know Kristoffer as a dad of two, how he shifted interest dramatically, him being a passionate runner and biker and why he loves sports which forces you to get out of your comfort zone. He also shares how his upbringing and his sightseeing tours to churches during his early age relates to his current profession. The characteristics of the company that he goes for and how he views brand experience: having the will to adapt to change and knowing who you are. What he thinks is his strongest point and how he mends brands which had lost their purpose. Kristoffer gives detailed examples on how he foc

Head over to www.EmergeMobileFirst.com and select "Get Free Resources" to get the full list of resources from all of our guest emailed to you!

Mike McGuire is the Vice President of Research in Gartner for Marketing Leaders which specializes in mobile marketing, guiding digital marketers on how context, community, location and time converge on a consumer's mobile device to change the relationship between customers, prospects and brands. He is responsible for the mobile marketing research agenda and also covers the online music segment specifically, digital distribution and also looks after Gartner’s coverage of legal and regulatory issues that affect media companies. Here are the highlights of our conversation with our guest: 01:12: As VP of Research, Mike enumerates the areas he focuses on in the mobile marketing agenda. This includes their marketing team’s dedication on mobile marketing research. In here, they zoom in on the breadth and depth of the tools and techniques which are important to mobile marketing. 02:55: Mike’s definition of how context, community, location and time are changing the relationship between the consumer and the brands. H

Head over to www.EmergeMobileFirst.com and select "Get Free Resources" to get the full list of resources from all of our guest emailed to you!

Ariel Avila started his career in Wall Street as an investment banking analyst at JP Morgan in the retail and consumer bank. He then joined JP Morgan’s equity research practice before attending Harvard Business School. The then joined Sears and later on, Trunk Club. He is focused on developing and executing strategic, operational and growth initiative. He currently lives in Chicago, speaks English and Spanish, is a runner and enjoys travelling. Here are the highlights of our conversation with our guest: Ariel shares how he enjoys travelling, in fact, he has been to about 30 countries and his recent trips where Hungary, Austria, Budapest and Vienna. He also loves eating out and discovering new places, is planning to do his first marathon, and is passionate about mentoring and teaching people. Ariel started in college as a Political Science major but learned that it was not a practical route. Investment banking caught his attention as it sets a foundation of a career and you get to develop a rigorous analytic

Head over to www.EmergeMobileFirst.com and select "Get Free Resources" to get the full list of resources from all of our guest emailed to you!

A former magazine editor with a focus on the outdoor and sports industry, Kyle has successfully merged design, sales and best practice into his ecommerce career. His knowledge of the space and how it relates to ecommerce is unparalleled, working with companies like Dr Martens, Chrome Industries, KEEN, Nau, Xterra Wetsuits, Retül, Ski Racing, Rudy Project, SKORA Running, Blue Seventy Wetsuits, Nuun, Endurance Conspiracy, Inside Triathlon and Carmichael Training Systems, among others. His specialties of both on- and off-site optimization, plus his digital marketing and A/B testing acumen is the basis of how he builds teams focused on a "test, learn, repeat" philosophy. Kyle is also an expert email marketer and has had many campaigns on Campaign Monitor's annual Top 100 list. He has led teams by collaborating with buyers and merchandisers, producers and marketing specialists, site managers (domestic, European and Asian), and analysts to fulfill an overarching global digital/ecommerce strategy. As a Magento e

Head over to www.EmergeMobileFirst.com and select "Get Free Resources" to get the full list of resources from all of our guest emailed to you!

Our Guest Julia Kaplan brings more than 20 years of leadership experience in product development, delivery and innovation. She is responsible for driving ThredUP product and user experience. She started her career as a software engineer in financial services and then moved on to work in technology for companies in healthcare, e-commerce, advertising, and media. Prior to joining thredUP, Julia held product leadership roles at @WalmartLabs, Kosmix, and Yahoo! Julia earned an undergraduate degree in Computer Science from University of California, Berkeley and an MBA from INSEAD in Fontainebleau, France. Here are the highlights of our conversation with our guest: Julia was born and raised in Eastern Europe and it took three months for her family to move to the US before collapse of Soviet Union in 1989. She shares how she did not speak a word of English when she arrived, how she worked to put herself through college, choosing Berkeley on price, how the educational system differs in the West and how, through it a