Mobile First

Katrina Craigwell is VP, Global Marketing Innovation at GE Digital, where she leads brand and digital marketing for the new business unit. Her team is responsible for driving innovative storytelling and generating commercial impact for GE Digital across visual and digital mediums. Prior to that, Craigwell was Director of Global Content & Programming for GE Corporate, where she spearheaded new programs at the intersection of technology and brand, including GE’s work on Instagram, YouTube and across virtual reality platforms. Prior to GE, she was Associate Director at social media agency Attention, working with clients including CNN, HLN, WE tv, A&E and The Guardian. Craigwell began her career in public relations at the Independent Film Channel, working on some of IFC's first social media campaigns. She was named to Adweek’s Most Influential Women in Marketing and Media in 2016 and Young Influentials and Creative 100 in 2015, Forbes' 30 Under 30 in Marketing & Advertising in 2014, and AdAge's Crea

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Jeff serves as CMO for Yext, the company that puts business on the map with the award-winning Yext Knowledge Engine. Prior to joining Yext, Jeff served as Vice President of Marketing Insights for Salesforce and ExactTarget where he built the content marketing and thought-leadership teams. Jeff’s first book, AUDIENCE: Marketing in the Age of Subscribers, Fans and Followers (Wiley 2014), has been lauded by marketers and executives alike as a must-read for those interested in the rise of proprietary audience development as a core marketing responsibility. A Clevelander now working in NYC, he continues to bask in the afterglow of the Cleveland Cavaliers NBA Championship. Here are the highlights of our conversation with our guest: Jeff is passionate about, foremost, his family and friends; and after that, learning about growing and challenging himself. He is a communicator at heart but went to law school and at the end, realized that reliving the worst moments of people’s lives was not his cup of tea. He quic

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Billy Collins jumped at the opportunity to join the SoapBox team to continue building on all of their success. The brand mission, high quality products, startup culture and impressive team made it exciting for him to join SoapBox on their journey to create a movement behind the SoapBox brand. Here, he leads the marketing team, working to raise awareness of their high quality natural product line that makes an impact in our world with every purchase. Here are the highlights of our conversation with our guest: Billy is most passionate about having the ability to meet someone and solve their problem, and amazed at how powerful changing someone can be. He is fascinated by humans and helping them benefit from changing their habits to a more effective one will ultimately grow the business. He didn’t know much about the business world before and he didn’t want to do investing or consulting so he took a job in HR because he liked people. He thought of communicating, interacting, motivating, and leadership combine

Ran is Happify’s Chief Data-Scientist. He is an entrepreneur, author, coach, and TEDx speaker. Ran’s debut book: Ride of Your Life – a Coast to Coast Guide to Finding Inner Peace describes his 6,000 mile solo motorcycle ride of from NY to California, meeting with Phil Zimbardo, Deepak Chopra, and others. =================== Here are the highlights of our conversation with our guest: Ran is excited about the opportunity in technology to make people’s lives better. He is mostly passionate about this -- making the most advance technology to deliver a more meaning, fuller life. As soon as he saw the overlap between psychology and technology, he left IBM and this had been his passion since then. These two disciplines made him realize that he can make a profound impact in individuals and an opportunity to intervene and create something transformative. When he turned forty, Ran took off in a motorcycle and drove from New York to California. He was on the road for five weeks and he made lots of stops along the wa

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Jack is Vice President and Entrepreneur-in-Residence at Digital Trends with focus on Brand & Social Media marketing strategies. A visionary entrepreneur and thought leader with a passion for startups, leadership & technology, Jack has had multiple exits as co-founder & CTO of several companies. Here are the highlights of our conversation with our guest: Jack is passionate about tech, leadership and innovation. It lies in tech in general but he is very much into anything else new and innovative. Jack’s adventures started when he is just months old when his family left Vietnam as refugees in a boat. En route, they were robbed by pirates and he got kidnapped. His story led him to Portland, Oregon where his father became an entrepreneur and allowed him to see how businesses are run even as a child. He interacted with customers at the early age of 6 and created opportunities for the business which led him to deviate from the path that his parents had set out for him. He founded a start-up company,

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Rick co-founded MINDBODY, Inc in his garage in 2001, and today serves as their CEO and principal visionary. MINDBODY is leveraging technology to improve the wellness of people around the world. Their cloud based software powers over 60,000 wellness businesses in over 130 countries, and connects over 300,000 wellness practitioners with millions of people who are seeking to live healthier, happier lives. Here are the highlights of our conversation with our guest: Rick is passionate about helping people realize their dreams and live healthy, happy and productive lives. As CEO & Co-Founder, he emphasizes that the core values are the guiding light for MINDBODY. He spends a lot of time ensuring that they keep their values fresh. They also make sure that they evolve by understanding what is going on in the industry they serve. A day in the life of Rick involves direct leadership either with individuals or different teams in the company. They always need to be reminded on their ‘why’ so communication is essent

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Jordan Epstein is CEO and Founder at Stroll Health, a company that delivers an app for ambulatory and primary care to physicians’ offices that enables clinicians to make personalized value-based referrals. Epstein went to Carleton College for his BA in Geology. He is experienced in business intelligence and SaaS leader, with expertise in design, development, and production of enterprise big data applications across industries. Past Fortune 500 clients include Kaiser Permanente, United Healthcare, Delta Airlines, and Chase. Here are the highlights of our conversation with our guest: There are so many problems in health care and so many ways to improve and what Jordan finds cool about all of this is the fact that anyone can do something about it. He sees a two-fold problem: first, that the cure doesn’t exist and second, that it exists but the patient’s don’t know that it does. This is where he comes in and this is what his passion is all about: he wants to get people to the care that is accessible and aff

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Rand Fishkin uses the ludicrous title, Wizard of Moz. He's founder and former CEO of Moz, board member at presentation software startup Haiku Deck, co-author of a pair of books on SEO, and co-founder of Inbound.org. Rand's an unsaveable addict of all things content, search, & social on the web, from his multiple blogs to Twitter, Google+, Facebook, LinkedIn, and a shared Instagram account. In his miniscule spare time, he likes to galavant around the world with Geraldine and then read about it on her superbly enjoyable travel blog. Here are the highlights of our conversation with our guest: Helping people succeed in their professional careers and entrepreneurial ventures is and has been Rand’s passion. This calling was inspired because he was an accidental entrepreneur himself and really got his hands dirty in the SEO world before it snowballed into something. The philosophy of helping people without asking for return has built up a lot of goodwill and thereby has been instrumental in building their busin

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Known for her belief in enhancing company culture to get powerful results through content marketing, Krista helped make Block Imaging a digital leader in the medical imaging space. Her work has been recognized by Social Media Examiner, {grow}, Ragan’s Health Care Communications and the Mayo Clinic’s Social Media Health Network. Here are the highlights of our conversation with our guest: Krista’s mission of humanizing and democratizing brands was only awakened a couple of years back but it was spawned by wanting to balance results and relationships in business. She is a family person and doing business with people thousands miles away made her want to earn relationships from afar. This led to the things that she put in place in their marketing department She got married shortly after college and they moved to Michigan so her husband can start graduate school there. Her degree was in History and English but they just started with doing odd jobs at that time. She interviewed to be a receptionist at Block Ima

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Sethu Meenakshisundaram is President of SAP Mobile Services (Sybase 365), the global leader in enabling mobile interconnect, mobile engagement and mobile insight services for mobile operators, financial institutions and enterprises. With more than 25 years of experience in enterprise products and business, Sethu spent the majority of his career at Sybase as Chief Product Officer, building world-class OLTP and OLAP database systems that powers majority of the trading systems in capital markets. Here are the highlights of our conversation with our guest: Sethu starts the show off with his mantra: “I want to make complex things simple, and simple things automatic” and what inspired him to chase this passion. Sethu has a mindset that failure is always an option, and it is not a failure but is actually a step towards growth. Coming from a huge family and with simple beginnings, he shares how trials and tribulations had helped him grow and why Kung Fu Panda is one of his heroes. Sethu has 250 warriors with diff

Head over to www.EmergeMobileFirst.com and select "Get Free Resources" to get the full list of resources from all of our guest emailed to you!