Mobile First

Known for her belief in enhancing company culture to get powerful results through content marketing, Krista helped make Block Imaging a digital leader in the medical imaging space. Her work has been recognized by Social Media Examiner, {grow}, Ragan’s Health Care Communications and the Mayo Clinic’s Social Media Health Network. Here are the highlights of our conversation with our guest: Krista’s mission of humanizing and democratizing brands was only awakened a couple of years back but it was spawned by wanting to balance results and relationships in business. She is a family person and doing business with people thousands miles away made her want to earn relationships from afar. This led to the things that she put in place in their marketing department She got married shortly after college and they moved to Michigan so her husband can start graduate school there. Her degree was in History and English but they just started with doing odd jobs at that time. She interviewed to be a receptionist at Block Ima