Mobile First

Jeff serves as CMO for Yext, the company that puts business on the map with the award-winning Yext Knowledge Engine. Prior to joining Yext, Jeff served as Vice President of Marketing Insights for Salesforce and ExactTarget where he built the content marketing and thought-leadership teams. Jeff’s first book, AUDIENCE: Marketing in the Age of Subscribers, Fans and Followers (Wiley 2014), has been lauded by marketers and executives alike as a must-read for those interested in the rise of proprietary audience development as a core marketing responsibility. A Clevelander now working in NYC, he continues to bask in the afterglow of the Cleveland Cavaliers NBA Championship. Here are the highlights of our conversation with our guest: Jeff is passionate about, foremost, his family and friends; and after that, learning about growing and challenging himself. He is a communicator at heart but went to law school and at the end, realized that reliving the worst moments of people’s lives was not his cup of tea. He quic