Mobile First

Maria Seidman is the CEO and co-founder of Yapp, an award-winning platform where anyone can create and instantly publish a mobile application for your event, group, or promotion. Before founding Yapp in 2011, she ran mobile for Warner Bros. She lives in New York City with her husband and two children, one of which was born while launching Yapp. She is passionate about women in technology, mobile trends, media, and entrepreneurship. Seidman was named Entrepreneur Magazine's Emerging Entrepreneur of 2014. Here are the highlights of our conversation with our guest: Maria starts off with how her frustration of not being able to know to code paved the way to her passion in making software that users love to use to enhance their lives. About a women’s retreat that inspired her to create Yapp, at what point she decided that it was worth the investment and the process she went through in creating the app from validation to looking for a technical co-founder. Maria walks us through her choice of approach and steps