Mobile First

Ep. 19 - Oakley/Luxottica w/ Creative Strategist, Kristoffer Reiter and Jordan Bryant on the Mobile First Podcast powered by Emerge Interactive

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Synopsis

Kristoffer is a brand evangelist with solid expertise in visual design. He is a multi-disciplinary brand strategist with an international experience in content development for consumer experiences and brand positioning. He designed for brands like IKEA, H&M, Brooks Brothers, Lagos, Luxotica, Bloomingdales, David Yurman, Bjorn Borg, and Oakley. Here are the highlights of our conversation with our guest: Getting to know Kristoffer as a dad of two, how he shifted interest dramatically, him being a passionate runner and biker and why he loves sports which forces you to get out of your comfort zone. He also shares how his upbringing and his sightseeing tours to churches during his early age relates to his current profession. The characteristics of the company that he goes for and how he views brand experience: having the will to adapt to change and knowing who you are. What he thinks is his strongest point and how he mends brands which had lost their purpose. Kristoffer gives detailed examples on how he foc