Masters In Fitness Business Podcast

The only company on the market with this technology.  You can use the same science that keeps the astronauts safe on the space station to keep you client and staff safe from Covid-19

Every fitness business owner wants their clients to eat healthy. What better way than selling them healthy prepared meals right? Why doesn’t it work. Why don’t they buy them? And what will get them to buy into them. Jillian Tedesco runs a multi-million dollar prepared healthy food business. She shares her experience why they don’t work and gyms and what does get people to buy them.   Key Takeaways from the episode She shares why healthy food in gyms doesn’t sell. One thing that does work for selling the meals at gyms Why she stopped giving discounts The things she missed that broke her business How she started the process of rebuilding the business for success What do you do if you resent your business? Feeling guilty about having success in your business Mindset and Development What has been Jillian’s most successful failures What has been Jillian’s biggest surprise in the industry Where does she go for  personal and professional development

You ask any business owner how’s their business and they tell you. Great! But is it really? We discuss the things business owners are afraid to let anyone know and how it’s killing them and their business. Ben Ivey’s dad was a successful business owner or so he thought until he killed himself. This launched Ben on a quest to help avoid other entrepreneurs from suffering this same fate.   Key Takeaways from the episode The benefits of building your business around the lifestyle you want. Your limiting habits that keep you from moving forward in your business Do Better people tend to become better leaders? What is Active Procrastinators syndrome? Are you working towards something you want to do that you can do now? The curse of the grind mindset Following your competitors instead of focusing on what you want to do Suicide is a real thing with entrepreneurs.   Mindset and Development What has been Ben’s most successful failures What has been Ben”s biggest surprise in the fitness industry Where does he go for 

We want our clients to want their goals as much as we want it for them, but most of the time it seems like they don’t. But that’s just it, They DO! We just have to do a better job at leading them. Scott and Janine have had success in using behavioral science to improve their clients results and level of satisfaction. They share what has been working for them on this episode.   Key Takeaways from the episode How Scott and Dr Janine think differently about health and fitness Is a cafe or shake bar right for your gym or studio? Where does behavior modification applications belong in a fitness business. What do you need to know to ask your clients better questions? What was the biggest change they’ve seen since implementing behavior modification in their business? What role does language play in behavioral modification? What behavioral modification looks in the real world. Are you neglecting the other 23 hours of your client’s day.   Mindset and Development What has been their most successful failures What has

Just and I discuss Covid and the Fitness Industry, but mostly importantly we find out how important it is to reach out to others in your situation. Only another business owner can understand what you are going thru. It’s a conversation that may help save your business and sanity.   Key Takeaways from the episode What happens to outdoor training when it gets cold? The public perception issues gyms are dealing with right now Do you have a plan if you have a Covid-19 positive person in your facility? What’s fitness going to look like in the next 5 years? What does Justin’s marketing look like now? Mindset and Development What has been Justin’s most successful failure What has been Justin’s biggest surprise in the fitness industry Where does Justin go for his personal and professional development

I’m a personal trainer, why are we talking about selling? Because if you don’t sell you will not have any clients. But it doesn’t have to be something sketchy if it is done correctly. Ryan McKenzie shares his method of selling that doesn’t even feel like selling because true selling is about helping people and solving a problem for them. If you can do that you will be successful.   Key Takeaways from the episode How do I sell when I hate selling? What do trainers need to do to get the sales process right? Why free training doesn’t work Why a Sales Process in important When is the best time to ask for referrals? How to avoid awkward conversations Why you need a process for new trainers? What do I need to do right now?

This was fun to get questions straight our listeners. We got a couple of glasses of wine in Thom and fired questions at him and prepared for the firehouse of information.   Key Takeaways from the episode How do we get new clients and  reconfigure your business to prepare for the current fitness market. What is the future of Team Training? Do you need to change your model and price points? How do you capture the Virtual market if you’re late to the game? We discuss price points for virtual training How do you adjust my expenses to cope with Covid? How do you capture lost members

There are so many components to operating a profitable business. It can be confusing and frustrating. It can make your business inefficient and cost you money. Don’t you wish you could simplify it? Josh McKinney shares how he did it with his businesses and he is happier because of it. Josh runs two profitable gyms, an online business and a podcast. He has a unique mind and approach to business that has always allowed his businesses to operate with a profit.   Key Takeaways from the episode How to purposely create a great culture in your business What is the leader’s role in creating culture in their business What are your limiting beliefs that keep your business from growing Cult or Culture where do you draw the line? What you must do love your business. Are you being a victim or a victor in your business How to simplify your business Mindset and Development What has been Josh’s most successful failure What has been Josh’s biggest surprise in the fitness industry Where does Josh go for his personal and prof

Stop being pissed off and focus on how your business can be successful in the current market. The reality is COVID isn’t going anywhere any time soon. This is our normal. You need to evolve you business to thrive now. Thomas shares what he thinks you need to do to survive and thrive.   Key Takeaways from the episode   Acceptance of the current situation. We are never going back to 2019 so you must evolve your business to survive. The COVID trap a lot of owners can fall into. Do your personal politics have a place in your business? You better be covering your ass with your safety protocols and policies. Putting together a long term COVID business plan. The Golden opportunity for Personal Training What model does Thomas think will work moving forward Is this a good time to raise your prices ? Why your business has to grow as you age. What if you have to close your business permanently?

When you open a business your weaknesses become your business’s too. If you’re unorganized, always late, unapproachable, etc. If you want your business to thrive you have to improve yourself as an owner. Wayne Hawkins has been a trainer for 20 years and opened his own business a December 2018. He tells us how he has improved as an owner.   Key Takeaways from the episode   Why owning a business is a different ball game than training. Why you have to change your model after you open The importance of your marketing right now This is a key time for personal training How do you capture new clients post COVID shutdown? If they don’t see you clean it then they don’t think it’s clean When you own a business your weaknesses come out quickly   Mindset and Development What has been Wayne’s most successful failure What has been Wayne’s biggest surprise in the fitness industry Where does Wayne go for her personal and professional development

This is not the business you closed. You’ve lost clients, some may never come back. The barriers to get new clients to come in have never been higher than right now. You can’t hit the resume button and expect to get your business back. You have to restructure your business to survive and thrive in this new market. Shannon Weinstein has used her considerable experience when working with fitness business owner to recreate their businesses. She shares her valuable tips on this episode.   Key Takeaways from the episode   Do you need to start over with your business plan? How long is it going to take clients to come back, if at all? Are you giving Corona the respect it is due? PPP Loan Forgivness The PPP loan will not save your business Prepping for 2020 Taxes What if I want to start my own business now? Mindset and Development What has been Shannon’s most successful failure What has been Shannon’s biggest surprise in the fitness industry Where does Shannon go for her personal and professional development

She is my General Manager, my right hand. That is what she does. It is not who she is. She is a spark that got lit early by her experience at Disney. It has grown into a flame that she has brought to my business. She tells us why we could all use a little Disney in our businesses.   Key Takeaways from the episode Why you need a little Disney in your business The importance of clear team roles Is your business a happy place to work? Who should you hire for your marketing What should you be doing to get ready to reopen? Paying attention to staff burnout. When saying No can increase your focus     Mindset and Development What has been Deb’s most successful failure What has been Deb’s biggest surprise in the fitness industry Where does Deb go for his personal and professional development

Social Media ads are getting more expensive and producing fewer results. It’s time to look to your website for increasing you revenue. CT Kaupp is uniquely qualified to produce a website that does the job you want. Get more people in your door with less friction. He tells you what you need to know of this episode.   Key Takeaways from the episode Know the job you want your website to do? Why you want participation, not consumption on your website. Why a website is more important than your FB or IG page. The common mistakes with websites Does SEO really matter? Can a website help increase your revenue? Do you have a clear message for your business?

Are you thinking about opening a second location. What do you need to know? How are you going to run multiple locations? When do you know you're ready for a second location? John and Heather Maio opened their second location 2 years ago and both are successful. They lay out the plan that help them answer the questions above and create two profitable locations.   Key Takeaways from the episode Can you have two different business models under one roof? The percentage of revenue from each business model Which client base is more of a headache Opening a second location Why they had a 83% conversion rate at their 2nd location Is your business intimidating to walk into? The systems necessary to make two locations work The Power of Systems

Are you working 60+ hours a week just to keep the lights on. Do you have enough saved to pay your taxes? Is your gym losing you money? John Briggs shares what he wrote in his book, Profit First for Micro gyms. How to eliminate expenses, identify profitable areas and help get you to a better place financially.     Key Takeaways from the episode Are you busting your ass in your business with nothing to show for it? What is Parkinson’s Law. How to develop a plan to pay your income taxes. How to pay yourself consistently Where you can cut expenses Are you working for free in your business?   Mindset and Development Section   What is John’s Most Successful Failure? What is the Biggest Surprise in the Fitness Industry that he’s has had to deal with? Where does John go for his Personal and Professional Development?

Are you and your clients sick of hearing about COVID. Wouldn’t you just like to workout, sweat, talk to people , have fun and forget about COVID for a little bit? According to Rick Mayo, who has been open for two weeks in Atlanta, that’s exactly what they want. And that’s just one of the paradigm shifts he’s made since reopening. We discuss them all on this episode.     Key Takeaways from the episode Key leadership points to lead your team into reopening Recommended guidelines for reopening How to address your two client bases Gym owners are in a time sensitive situation right now What should your marketing look during reopening Should you listen to people who say they have a COVID playbook? Will clients come back in phases?

When we reopen it will be the least amount of competition any of us may ever see. Are you ready to capitalize on that opportunity? Chris Warens shares his approach to leadership, team building and customer service to take care of his business and get it ready to grow when he reopens.   Key Takeaways from the episode The impact of leadership on your business             How to serve your clients beyond training and nutrition How a great customer experience now will give you a jump start later Community is King You need a team to win Taking care of your team   Mindset and Development Section   What is Chris’s Most Successful Failure? What is the Biggest Surprise in the Fitness Industry that he’s has had to deal with? Where does Chris go for his Personal and Professional Development?

We’re in it now what? What comes next, will my clients come back, what do I need to change about the way I deliver service, how has the market and my clients changed? So many questions. Thomas Plummer takes his 40 plus years in the fitness industry and shares what he thinks you should be doing to come out of this stronger than before. He lays out his 3 stage plan and has an amazing offer at the end of the episode.   Key Takeaways from the episode     Why 30% of the gyms won’t survive COVID-19 How has the consumer has changed due to COVID-19 What is the one thing you need to get clients back into your gym What are the 3 phases of reopening your fitness business What happens to your online training when you reopen What message should your marketing sending? Why your clients need to be on contracts, if they’re not already

The fitness owners who are working hard right now to stand out will be the one’s coming out of this stronger. Sean Greeley shares a step by step plan on how to do just that with some good news and some cold water in the face.   Key Takeaways from the episode How your business should be operating during COVID-19 crisis Why small independent operators are in a better position than the bigger operators. Getting Your Head Right Are you in Survival or Growth Mode? Stop giving away your product for free New customer acquisition Is the pricing the same for Online memberships                Mindset and Development Section   What is Sean’s Most Successful Failure? What is the Biggest Surprise in the Fitness Industry that he’s has had to deal with? Where does Sean go for his Personal and Professional Development?

You’ve transitioned over to virtual and on-line services to keep your current clients. Why can’t you add New Clients? Kate Laird has added 30 New Members during COVID-19 and she shares how she did it.   Key Takeaways from the episode How to stratify your On-line memberships How you can add members during COVID-19 The importance and impact of curating your product to your niche Stop giving away your knowledge and expertise for free                Mindset and Development Section   What is Kate’s Most Successful Failure? What is the Biggest Surprise in the Fitness Industry that she’s has had to deal with? Where does Kate go for his Personal and Professional Development?