Masters In Fitness Business Podcast

What does it take to Franchise your gym concept? How much does it cost to buy into a franchise? What are the pros of cons of franchising? Micah Logan answers all of these questions as he takes thru his journey of franchising his gym concept MELD. Key Takeaways from the episode Why would you want to franchise? How do you franchise? What is a brand multiplier? Do you know how much your business is worth? Do you have what it takes to go thru the franchising process How do you market and sell a franchise? Why would anyone want to become a MELD franchise

As a small business owner how do you compete in today’s highly competitive landscape? The answer? Delivering outstanding customer service and an outstanding customer experience. You can boost sales, increase customer satisfaction and loyalty by crushing the competition with service. Key Takeaways from the episode Why focus on customer service? It starts with you as a leader Where Hank feels most owners run into problems Do you hire for skills or traits? Do you have an Ideal Team Member? Hit them in the face with your culture Do not assume people know the basics of customer service Have you taken a look outside of our industry for ideas? Mindset and Development What has been Hank’s  most successful failure. What has been his biggest surprise in the industry Where does he go for  personal and professional development

Grey hounds, Chihuahuas and pole dancing. What do they have to do with selling. Leslie Lyons makes sense of the riddle that is selling and is telling you that your business is not growing because you are afraid of selling. Key Takeaways from the episode Black women pole dancing Leslie’s 4 P’s of Sales Why sales is really leadership How to get over your resistance to selling What is an Enneagram tool? Why I think the Four P’s are different You and your business will grow at the same rate   Mindset and Development What has been Leslie’s  most successful failure. What has been her biggest surprise in the industry Where does she go for  personal and professional development  

Getting in front of your local press will give you free marketing and create authority in you and your brand. How do you get in front of your local media and make this happen? We tell you on this episode of the podcast with Mickie Kennedy. Key Takeaways from the episode How to get in front of your local media Why would you need a press release The anatomy of a press release How to re purpose any news story The new SEO Strategy around a Press Release   Mindset and Development What has been Mickie’s  most successful failure. What has been his biggest surprise in the industry Where does he go for  personal and professional development

Are you tired of seeing the influencers beat the real fit pros? Sean Garner has made it his mission to turn that around by educating  real fit pros about the online training business. He has helped many fit pros rise above and get what they deserve for their skill set.   Key Takeaways from the episode What role will online coaching play going forward You’re right, but does it matter? You still have a huge opportunity with online Your not just selling sets and reps anymore How to stand out online. Where does Sean recommend people start with online training The biggest mistake Sean see’s people making in online training   Mindset and Development What has been Sean’s  most successful failure. What has been his biggest surprise in the industry Where does he go for  personal and professional development

You dreamed of financial freedom when you started your business, but how many of you are actually achieving it? What if you’re not? How do you turn it around? What if you are. How do you make your money work for you?   I talk to Jackson Millan, the Wealth Mentor, who has helped hundreds of fit pros to achieve their financial freedom.   Key Takeaways from the episode How to understand the language of money How to extract themselves from your business so that you can grow it. Pay yourself first Most fit pros don’t charge what they’re worth It’s not the money you earn that counts, it’s the money you keep The levers to manufacturing financial freedom Mindset and Development What has been Jackson’s  most successful failure. What has been his biggest surprise in the industry Where does he go for  personal and professional development

Getting lots of leads can be intoxicating, but unless you have a sales system to convert them to members your business will not see any revenue from all those leads. Erik’s sales system is specific to the fitness industry and has helped thousands of clubs increase their monthly revenue.     Key Takeaways from the episode Sometimes the most disciplined thing to do is nothing. Where do I insert my flavor into the process without messing it up. When you hire someone to help your business listen to them. Good processes produce consistent results It’s about closing the leads, not getting them. The common mistake most new owners make. The Big Announcement . The Incredible deal. Get in on it Now!

A lot of gym owners miss the boat when it comes to their marketing. Meaning, they are not clear in their marketing messaging in what they do, who they do it for and where they do it. Justin Brown has helped hundreds of business distill down their message so that it can be heard.     Key Takeaways from the episode If people don’t know about your business how will they find you? What it looks like to potential clients when you don’t run your business like a business Biggest Branding mistakes gyms often make. Tell them your story before they make up their own story about you How to use your story to make your brand sticky Where do you start with your branding? What are the most effective moves to make to get your brand and message out there?

Whether you're a brick and mortar, online or both, as a fitness business it is more crucial than ever to do your digital marketing right. It’s a simple matter of survival. It can be confusing and like hitting a moving target. Andrew Seeley shares information that will make it simple for you to do your digital marketing right.     Key Takeaways from the episode Are you missing out on a game changing opportunity? Is it easier to get your message heard right now? Online is hot right now, will it remain hot? How the changes in Facebook and Apple are going to affect the fitness industry What are the basic mistakes small businesses are making with their marketing What Google can do for you Managing your reputation. How to respond to a bad review.     Mindset and Development What has been Andrew’s  most successful failure. What has been his biggest surprise in the industry Where does he go for  personal and professional development

That sounds insane if your business is struggling. You think, the first thing I need are ads, but maybe you should consider fixing the holes in the boat instead of bailing more water. That is the advice Chris Cooper got from his mentor and it is the same advice he gives today to the gyms he mentors.   Key Takeaways from the episode The two skills sets necessary to have a profitable fitness business What is The State of the Industry Report? Are you ready for advertising? You have contracts, but do you really? What good are leads if your can’t close them. Why a clean gym is one of your best retention tools Why are just a little over 50% of Micro-gyms are profitable! Why trainers that spend the lest amount of time training are the most profitable   Mindset and Development What has been Chris’s  most successful failure. What has been his biggest surprise in the industry Where does he go for  personal and professional development

Cancer survivor, Navy veteran, Fitness model, Inventor, Business owner, Physical Therapist, Personal Trainer. Sean Finnegan is all these things. He shares how all these experiences changed him for the better and how he was inspired to come up with his patented system for strength training anywhere and minimum equipment. He thinks it’s a model that trainers can use to set up an online training business with low upfront costs. What do you think?   Key Takeaways from the episode Life lessons from a cancer survivor Behind the scenes in fitness modeling How you can use this system to set up an online training business How stressing less has helped Sean succeed more.   Mindset and Development What has been Sean’s  most successful failure. What has been his biggest surprise in the industry Where does he go for  personal and professional development

Do you have what it takes to build a franchise? The vision, business know how, leadership skills, and rock star team? These are a good beginning but it will require you to build an entirely new skill set to build a successful fitness franchise.   Brandon Cullen and his partner have climbed that mountain. He shares the skill set he started with and how they acquired the skills needed to keep climbing. They have taken M.A.D.abolic from a single location to dozens of franchise locations.   Key Takeaways from the episode The massive hole in the industry that they saw Do you have a methodology? Don’t let growth get in the way of your systems Where did M.A.D.abolic come from? How to curate your message for your clients The key for successful partnerships How do you know when it’s time to step away from the training floor?   Mindset and Development What has been Brandon’s  most successful failure. What has been his biggest surprise in the industry Where does he go for  personal and professional development

Do you have a high staff turn over, poor culture, unhappy employees or a poor performing team? Maybe you’re a bad leader. We’ve all been there when you start running your business it’s great when you’re a one person show. Everything seems to run smoothly. When you start adding a team the wheels can start to fall off quickly.  When you have a team you have to be a leader and that requires a different skill set. Michelle shares her 12 lessons on how she went from a Bad to Badass Leader and how you can too.   Key Takeaways from the episode What if you only had 3 years to live? How do you know if you’re a bad leader? The common mistake when building your team You can’t build a Badass team without this. The 12 Lessons to become a Badass Leader What is the most common roadblock to becoming a badass leader   Mindset and Development What has been Michelle’s  most successful failure. What has been her biggest surprise in the industry Where does she go for  personal and professional development

Sometimes the answer to our problems is a mind set shift or change of perspective. We try to find some answers for the US Fitness market by comparing it to some of the international markets. What the markets are getting right and wrong. Jack Thomas hosts the Fitness Business Asia podcast and owns 3 Fitness Studios in Bangkok Thailand. We sit down to have a conversation about the current state if the fitness industry and what we need to do to thrive in the current economy. We both learned a lot and think you will too.   Key Takeaways from the episode Comparing the Asian market to the American market. What are each doing right or wrong Are we focusing on the wrong thing right now? We discuss Clients quitting using Covid as an excuse The single reason some gyms got more of their clients back The impact of training staff to a system on your time and productivity The U.S. got stimulus and Asia didn’t. How did that affect our mindsets? Are we spoiled in the US and the scarcity mindset Is the political polarity of

We all start with one client, but how do you grow that into a business. Use your own clients as marketing machines for you. That is exactly what Joanne and Sam did and grew their PT clinic from 1 to 250 clients is a short time. They share how they did it and so much more in this episode.   Key Takeaways from the episode How they go from 1 patient to over 250 Why you need to have the business in your  business How to turn your clients into your own marketing machines We talk about the gym and trainer stereotype and how not to be one How to open doors to referral sources How to get comfortable marketing yourself What does they look for when speaking with a trainer or studio? Mindset and Development What has been their most successful failure. What has been their biggest surprise in the industry Where does they go for  personal and professional development

Business to business networking can create valuable long term relationships and results, but it has to done right. Dr Donahue built his business almost exclusively on B to B networking. He shares how to do it correctly.   Key Takeaways from the episode What is Dr Donahue’s criteria to working with a trainer or fitness business The three R’s The breakdown on how to network market your business Why you have curate your message for your audience Do you follow up? Be a solid person and you will build solid relationships What turns doc off about a trainer or training facility?   Mindset and Development What has been Brennan’s most successful failure. What has been Brennan’s biggest surprise in the industry Where does he go for  personal and professional development

Ask four people what is branding and you will get four different answers. Do you know what your brand is? Who your brand is for? What does your brand promise? These are questions only you can answer. Justin helps you answer these questions and how to turn the answers into more revenue for your business.   Key Takeaways from the episode What exactly is branding Are you targeting yourself in your marketing and branding? The difference between a Brand and a Company Service delivery is more important than certifications. Are you networking intentionally and effectively? How to target affluent clients How you help people by charging them   Mindset and Development What has been Justin’s most successful failure. What has been Justin’s biggest surprise in the industry Where does he go for  personal and professional development

How do you manage all of the duties of running a small business. It can be overwhelming and things can fall between the cracks that can cost you in many ways. Lisa has built a system for her success around the muv books. She shares her insights on this episode.   Key Takeaways from the episode How to prioritize your day for optimum productivity Are your routines and routines helping you be successful? What are the four stages? How to use the MUV books to create a great culture How to create an environment for winning Mindset and Development What has been Lisa’s most successful failure. What has been Lisa’s biggest surprise in the industry Where does she go for  personal and professional development

Politicians and Public Health Officials are not going to advocate for your business. You have to advocate for your business. You have to create consequences for the decisions makers. Only then will they be motivated to make decisions that will help your business. Ted Theodoropolus shares how he is doing this and how you can too.   Key Takeaways from the episode How to get on the radar of your public officials Understanding the disconnect between public officials and business owners Why you have to get organized to pursue your cause What motivates your politicians and public health officials Why you need to have contingency plans in place   Mindset and Development What has been Ted’s most successful failures What has been Ted’s biggest surprise in the industry Where does he go for  personal and professional development

We’ve all heard of TRX, Bosu, and Stick Mobility. These are brands that created their own category of fitness. What if you could do that? Mark Chavez thinks you can and tells you how on this episode.   Key Takeaways from the episode Is this an entirely new fitness category? Doing something that only you can do. Mark breaks down a business model for a trainer. Are you a commodity or a product? What are the demographics for this category of training? How to create and harness local star power? Why it takes more than an idea. Mindset and Development What has been Mark’s most successful failures What has been Mark’s biggest surprise in the industry Where does he go for  personal and professional development