Masters In Fitness Business Podcast

You open a health and fitness business only and letting yourself fall into the worse shape of your life. You focus on one area to help your business grow only to see what’s been working fall apart because you took your eyes off of it. Not wanting to admit you need help in your business and letting that deny you getting the help your business needs. This is the landscape we walk on in the fitness industry and business in general.  Dr Jeffery O’Guin shares about his journey he is taking on this terrain. He has had a successful chiropractic practice and decided to add a personal training studio to his business in 2020. That’s right a the beginning of Covid.  He shares his successes and struggles of entering the fitness space. What has worked and what hasn’t. He approaches the fitness industry with fresh eyes and has some unique insights into the fitness industry.     Take Aways from this Episode Taking advantage of the current economy Adjusting your reality to your vision The secret to making clients stay longe

That sounds crazy, but if you want to target your ideal audience you have to narrow your branding which by definition will ignore some people. Trying to appeal to everyone will get you mediocre results and a mediocre business.  How do you narrow your branding and brand identity to reach your ideal clients. Jason Byer tells you where to start and what steps you need to take. He works with Crowdspring who has helped thousands of businesses narrow their branding and achieve more success.      Take Aways from this Episode What is a brand verses a brand identity Do you need to rebrand Why do we use logos Where do you start with your branding Why images speak to our brains better

You know it’s much harder to turn a lead into a client than it is to get a lead. You have to have a tight sales process, but what does that look like? My guest George Lui breaks it down in detail. What it  can look like from lead to client. He started his new business by investing time into figuring out the best way to do that by actually doing it. With a hands-on approach he built a business that helps hundreds of gym and studio owners turn leads into clients. He gives you his lead to client sales system and much more, right now.    Take Aways from this Episode How to go from lead to client Is there a negative stigma attached to selling Qualify your prospects Scripts are training wheels Where you may be losing your prospects

Tattoos allow you to express yourself externally. They meld with you and become part of who you are. Isn’t that what your business should be too?  Clint White wrote a book titled “Tattoos not Brands” to describe his concept that tattoos give you more freedom than a brand does. Start by expressing your mission and vision in your business first instead of locking yourself into a brand that might not fit the reason for starting the business.   Take Aways from this Episode Tattoo vs. Brand The 4 P’s of business How Covid has changed the fitness market forever What your clients want out of your business

You didn’t open your training studio to do bookkeeping, payroll, marketing and admin. You love what you do and that’s what you want to spend your time doing, but those business duties are essential to keep  your business running.  How do make sure that they are taken care of and don’t take you away from doing what you love? You delegate them. We discuss some of the best and worst ways to do that.  Laura Munkholm is a former D1 Volleyball player and now the CEO of Wally software. She has been in the fitness industry for a majority of her life from managing studios to designing software to help studios run better.  She shares her insights on the industry and some of the solutions that have worked for studio owners.      Take Aways from this Episode How to overcome software intimidation Do you know what problem you are solving for your client What metrics do you need to track Is your sales process too automation heavy Knowing your client’s personality can dramatically increase your retention 

Who is the hero in your story, you or your client? Most don’t have to ask, your branding tells them. Your branding needs to tell a story your ideal client wants to hear.  Naomi Gee is Brand Strategist and Designer, a Website Designer and a StoryBrand Certified Guide who has helped hundreds of small business owners tune in their marketing to their ideal client’s frequency. But branding has become a catch all, nebulas term. We break down what it is, isn’t and how to use it to tell a story that makes your ideal client the hero.  Be sure to join our FB group MiFB Podcast and get immediate access to a Free 15 call with Naomi.    Take Aways from this Episode Who should be the hero in your branding story What is your List of 3 Where is the weakness in your branding Have you embraced your weird Setting up a system for Canva Reposting and the algorithm  Reshaping your client’s thinking

Are you doing $5000 a month in supplement sales? If you’re not this is the episode for you. Supplements and training are the peanut butter and jelly of the fitness world. Then why is it so hard to sell supplements to your clients? We know it will improve their results, experience and retention, but do they know? Are we educating them correctly?  Bob Thompson has a system that educates and bakes the supplements into the on-boarding process that has worked for him countless times. He has owned multiple clubs and is currently running his franchise. We talk about supplements and franchising, pros and cons, what has worked for him and what hasn’t   Take Aways from this Episode Shrinking the supplement market How to make supplements your client’s idea The power of on-boarding Discount or not to discount Delivering big profits on your supplement sales. 

P90X love it or hate it, you can’t deny the impact it had on fitness. Mason Benewald was the producer and director of P90X. An exercise program that changed the face of fitness videos forever. What made it so different and effective at getting people to exercise? It told an entertaining story. Mason shares the importance and impact of creating a story around your training and videos. He also details the different skill set you need to be a rock star on camera. It is much different than training someone in person.    Take Aways from this Episode What was different about P90X Why you should insert stories into your training and videos The difference between on-camera verses in-person Stories are the most powerful form of communication

A chip on the shoulder to be the best, to come in first, to change more lives. Entrepreneurs have this chip, some will say since birth. It’s the innate desire to fulfill the oath of “All I want to do is the most”. Bob Thompson has this chip and used it to go from training in a client’s basement to building a franchise and a supplement company.    Take Aways from this Episode Is is always a natural evolution for trainers to become gym owners? Simple scales All leads are not created equal Dating your prospects Going beyond referrals

Marketing is essential to keep your business thriving, but it can be confusing and expensive. My guest this episode Michael Buzinski “Buzz” has some tips that work and are not that expensive. You have to create an ecosystem for your marketing where you are using different platforms that all flow into a singular marketing strategy. We discuss how to do that on this episode.  I hope you enjoy my conversation with Buzz on this episode   Take Aways from this Episode What’s more important social media or your website. The major difference between search engine verses social media  Dating your prospects Organic social media reach verse email marketing reach The difference between growing and scaling

Jason DeRose started out as a trainer and has developed into a successful entrepreneur who now owns, 2 training gyms, real estate, including the plaza where his first gym is located and a supplement company that is experiencing explosive growth.  I got to know Jason about 7 years ago thru the STS, Secret Trainer Society, the Jason I’ve become to know is a loyal friend and devoted family man. He likes to say he is lucky. You may get lucky once, but Jason has made lucky a habit by being smart, seeing the big picture and acting quickly. He has become a great business man and shares how on this episode.    Take Aways from this Episode Being in business with your spouse Changing your model in the Post Covid market The impact of immediate action Building a superstar business by building a superstar team The value of friendship in this industry Going from gym owner to a true entrepreneur

Do you think you are more accountable to someone else or yourself? Most are more accountable to other people than we are to ourselves. If this is true then use it to improve your business and hire a coach. Someone who has been where you want to go and done the things you want to do. A quality coach will give your structure, goals, action plans and hope, not hype.  I sought out a coach who gave me all of these things and helped me to help my business grow. I was impressed with his skill, system and passion. His mission and vision lined up perfectly with those of the podcast. “Helping fitness business owners learn the key drivers to move their business and lives forward” so I’m proud to announce I am joining forces with Dan and Elite coaching. We are not Gurus, but fitness business owners helping other fitness business owners. You’ll get a chance to get to know Dan on this episode as he shares his insights on the business of fitness and what it takes for yours to succeed.  Be sure to listen for a special offer

What does mindfulness have to do with success? Are you busy or productive? How do you get clarity on what you want out of your life and the ability to start moving in that direction?  These are some of the questions that mindfulness can give you answers to, according to Ken Kladouris.  Ken Kladouris is an esteemed wealth advisor, course creator and published author who believes you should be living your life, by design. Ken has allowed the men and women he is proud to serve the ability to infuse more life into their years here and now – not just in retirement. Ken’s course “Stillness To Success,” and his book, “Get There!”, were developed as tools that help individuals discover the clarity they need to design their future. Peeling back the layers, they feature no-nonsense, actionable steps that are proven to position individuals on their desired path. This thoughtful resource was compiled following Ken’s own awakening. Becoming aligned with his “why”, he recognized his true purpose was to assist men and women

Going from trainer to successful business owner to franchise owner, this is what some trainers dream about and John Farkas is doing it. He has owned Blue Ocean Fitness for over 10 years and has recently bought into a boutique personal training franchise and plans on opening two locations in the next year. Is it a dream come true for him?      Take Aways from this Episode Why simplifying helped him to become more profitable and grow Taking some losses for the big win Belief in your product sells Email marketing that that creates friends, not enemies Only 5% of your target avatar is ready to buy at any given time Story telling is powerful in the selling process The biggest selling point of being part of a franchise Setting your team up to win 10% Wins

When you talk to Colin McGarty about his business, Sea Coast Kettlebell, he makes it sound easy. Like anyone should be able to do this, but we all know that is not the case. It’s anything but easy, but Colin makes it seem that why by keeping things simple. When you have industry experts selling you complicated solutions Colin says reduce it to it’s simplest terms and stick with what works.      Take Aways from this Episode Why he shifted to Large Group training exclusively since Covid Simple systems that put his club on auto-pilot Why you Social Media has to have a flow and mission.  Why he opened a 2nd location Managing two locations

Digital marketing is so complicated, expensive and getting less effective all the time. Could it be time to dust off some of the old school methods to see if they are more effective? Andrew Wallace was a trainer turned digital marketer. He know thinks some of the old school methods may be more effective for local marketing.    Take Aways from this Episode Transitioning from a trainer to business owner Is old school marketing more effective now? Timing is everything is sales What if you skip steps in a recipe? Will it taste the same? Using your superpower in your business Don’t put all your marketing in one basket Why you have to own your marketing assets  

Success leaves clues. All high performers have certain things in common. If you adopt some of these can it help you become a high performer? Cory Carter has interviewed high performers in all types of business and he says they definitely have certain things in common.    Take Aways from this Episode Why owners need to be owners not technicians The power of authenticity Turning a passion project into a business How does imposter syndrome show up in your business? Avoiding the Burnout syndrome Know your Superpower Why you need to be more resilient than you think Thinking Bigger

We’ve had a lot of people on to talk about digital marketing, but what about Tik Tok? Has anyone explored this platform for marketing?  And we focus on leads and clicks but what about  what happens after the click? You need to take the friction out of getting new clients in the door.  Kenny Gray has an impressive resume doing work for large corporations like NBC and multiple 6 and 7 figure brands. These guys do research on their audiences and as a result he has extensive knowledge of what works and what doesn’t.  Now he’s like us, he doesn’t want to work for the big guys any more, he launched Grayt Media so that he can give the independent operators access the same tools that the corporate giants use.  Kenny has some new perspectives on using Tik Tok and what should happen after the click to increase your show up rate.    Take Aways from this Episode What needs to happen after the click to get more people in your door.  SEO is still a thing, but you have to know the new rules to win the game.  Is Tok Tok the

Artificial Intelligence and autonomous programing is making its way into the fitness industry. Will this make Personal Trainers obsolete in the coming years. The answer is yes, unless you continue to make yourself and your business relevant.  Jason DeBruler is the CEO of ARX fit and Bio Hack Studios. Tune it to learn more.   Take Aways from this Episode What makes ARX so different? What makes this fitness business model so intriguing.  $30 for a 1 on 1 Personal Training session? How must you evolve to stay ahead of the market and remain relevant and profitable.  Where are you going to change the world? Is there a profitable neglected demographic? What happens after you buy an ARX?

The 4 step process to increase your profits 100%. Michael “Buzz” Buzinski wrote The Rule of 26 to help fit pros compete profitably in the fitness business arena.    Take Aways from this Episode What is Rule 26? The KPIs that directly drive revenue Do you own your audience? What do 68% of All consumers do? Why do you need a website? Are you utilizing your best clients What do you do if you can’t afford to hire someone to market for you?