Masters In Fitness Business Podcast

Are you bringing business to your training or acting like a trainer in your business? The top business performers use the same key business principals, regardless of the industry. The most profitable training studios are run by people who think like business people, not by ones who think like trainers. Mike lays out a plan for you to shift your thinking from trainer to business person. Get more out of your business instead of your business draining you dry.

You've had to shut down your business and the government is offering "Free" money through the CARE Stimulus Package. What you need to know to apply for money for your business.

Your mindset, level of discipline and leadership can play a direct role in the success or failure of your business. These are things you need to pay attention to and improve. Justin Tamsett shares 7 Strategies that can help you improve these areas. He’s learned these in his 31 years in the Fitness Industry and he shares them with us on this episode.

There are opportunities. You have to see them and ACT on them now. If you do, you may come out of this in better shape than before. Key Takeaways from the episode The importance of Leadership right now. How she successfully transitioned her members to On-Line Customer Experience What do your members need more than Fitness right now? What is Paden’s timeline for COVID-19 What about after COVID-19

Does your software fit your business or are you fitting your business to the software. When was the last time you reevaluated your operating software. We challenge you to overcome the fear of change and take a hard look at your software to see if it is the right fit for your business now and moving forward Dan Uyemura is a software engineer who became a gym owner. He grew frustrated with the software on the market and decided to build his own software to fill some of the gaps and pain points he was experiencing as a gym owner.

Anyone who tells you they know what to do and how this is going to go is lying to you. NO ONE KNOWS.  Rick sits down and shares with us his plan of action for his gyms and what you CAN do.

COVID-19. It's not a matter of if, but when will you close your fitness studio or gym. Thomas says it may stay closed for up to 2 months. He shares what you can do to survive and thrive when it's over. 

Are there cultural biases that men and women have that can slow down women in the fitness business? Yes, there are! You need to be aware of them so that you’re not guilty of using them. Education, empowerment, and certification is what Sara Kooperman is all about. You can say it’s her passion. She hosts 8 MANIA conferences a year for the past 30 years! She is a key figure in the Women’s Leadership Forum. Something we discuss on this episode.

Do you struggle with getting your employees to buy in.?To get them to consistently deliver a positive client experience? Then your struggling with leadership. You need to be a better leader. Sean Sites shares how he became a better leader and uses systems to run his 4 clubs profitably and remotely.   Sean Sites started as a stock boy and rose to Regional Manager. He took that business acumen into the fitness industry and running his 4 clubs

Do you hate Accounting? Most trainers do. We just want to train our clients. We also want our businesses to be profitable and that requires accounting. Something we’re not good at and don’t want to be. We have to admit that we need help before it will get better.  Just be sure to ask before you go out of business. Dannielle and her hand picked team specialize in helping fitness business owners take more of their money home.

Thomas Plummer has been working in the fitness business for over 40 years. He is in front of more than 5,000 people a year, through numerous speaking engagements, lectures, and workshops worldwide. He has authored six books on the business of fitness, which have remained the bestselling books in the industry for over 12 years. Due to the over 70,000 people who attended his seminars during the past decade and beyond, coupled with the continuing popularity of his books, many industry experts feel that Plummer is the most influential person working in the fitness industry today.

Amanda got on with Orange Theory on the ground floor and help grow them to the Industry Leader they are today. One of the main ways she helped them grow is with membership pre-sales. Orange Theories aren’t allowed to open with less than 500 members. Now she runs her own business and has geeked out on the Pre-Sale process. Details, timing and execution matter for successful pre-sales. She breaks down the process into simple, repeatable steps that you can use.

Jesse, and his wife, Erika owned several gyms and started integrating a nutrition program. Their Nutrition Business eventually started to out draft their gyms. So they went all in, sold the gyms, and continue to grow their Nutrition Business. In today’s ferociously competitive fitness market a differentiator in necessary for survival. Nutrition can be that life boat is a merciless sea of competition. Learn how they structured, built, scaled, and marketed their nutrition business.

Josh Leve Founder and CEO of Association of Fitness Studios and Success Fitness Business Conference.   Josh was raised in the Fitness Industry and comes from a business background. He has unique insight into the studio market and a passion for it to Succeed. Key Takeaways from the episode   How does MiFB, AFS and Succeed help Training Studios? What makes The Succeed Conference different? What makes Josh Unique in this Industry Why your business skills must parallel your training skills. Why there is no room for error in the current fitness market and why you need onlys Data, statistics that are crucial to the success of your business The Five T’s of Word of Mouth Marketing What is Josh Leve’s 2020 vision                  Mindset and Development Section   What has been Josh’s most Successful Failure? In his time in the fitness industry, what has been the biggest surprise that he’s had to deal with? Where does Josh Leve go for his personal and professional development?

Is CBD Legit? The CBD industry is unregulated like the Wild West so how do you know : Does CBD work? What is the best way to use it? How can you tell a high quality CBD product from a poor one? What CBD products are out there and which ones are the best? What is White Labeling? I sit down with Scooter Vaughn with IsoSpec. We answer these questions and more as we discuss all thing CBD.

Where are the majority of your profits made? Which services are costing you money? How do you know the answer to these questions if you don’t have the information you need. That’s what your software can do for you. But most owners don’t realize it and don’t utilize it to maximize their profitability. We discuss how you can do just that in this episode.

Every Fitness Business owner wants their place to be their clients 3rd place. Work, Home and (insert your business here). Kristi is a 25 year overnight sensation. She has built her Sport and Social Club into the largest 3rd place in the nation. She shares how she built her team and how her team helped her build their business.

June opened her studio with no existing clients and 1 year later she is full and won the “Best of Boulder”! She shares how she did it with her B to B and Community based marketing. She also gets 30% of her business by referrals from other professionals. Lots of takeaways on this one that you can use tomorrow to get more clients.

Fit Over 50 This age demographic is responsible for 70% of all luxury spending. Jay Croft knows how to target this group and shares how you can tap into this market.

Erik Charles Russell has nerded out on the Gym Membership Sales process and distilled it down to 5 repeatable steps that anyone can use to increase their closing rate. He has literally written the book on the "The Art of Membership Sales". He is a high energy, knowledgeable and entertaining guest on the podcast