Masters In Fitness Business Podcast

 Bryce went from newbie trainer to CEO of Fit Body Boot Camp.  He wouldn’t have been able to do it if he hadn’t evolved and developed his leadership skills. He shares the simple system he developed and still uses today.      Key Takeaways from the episode What is your leadership role in your business? How leadership skills took him to CEO Where did he go to develop his leadership skills? Why and how you need to lead your team

  Everyone has their origin story of why they got started in the fitness industry, but most people do not have a clearly defined mission  in the fitness industry for themselves or their business If you don’t know where you’re going how do you know when you get there? If you and your business have a clearly defined mission, vision, purpose then that drives every decision and action for the business and it’s goals. I share an exercise that I did to try to reverse engineer my business behind a mission and vision.  Key Takeaways from the episode What is your purpose in the fitness industry? What is the Mission and Vision of your business? Who do you want to help and why? How do you know when you’ve completed your purpose? What are your unique abilities? How do you know they’re your unique abilities? Are you using your unique abilities correctly in your business?

We are all creatures of habit. Who we are, what we accomplish is a culmination of our habits. Everyday excellence start with auditing our habits and deciding which ones to keep and new ones we may need to reach our goals.  Joe Templin wrote the book on Everyday excellence, literally. He shares his insights on how you can start to achieve everyday excellence in your life.  Joe Templin is a physicist, financial planner, entrepreneur and philanthropist.   Key Takeaways from the episode Do you audit your habits? Would you benefit from The Stockdale Paradox? The starting point for Everyday Excellence Once someone becomes a champion they are changed Why you want to review your day How does your internal dialogue affect your goals? The podcast listener discount   Mindset and Development What was Joe’s most successful failure? What was his biggest surprise in the fitness industry? Where does he go for his personal and professional development. 

Two markets, online and in-person fitness. One product, fitness. Do you want to make a bigger impact in these markets? Then you better do your research otherwise you may be shouting where no one can hear you. Mike Hansen has done extensive research on both markets and what he found may change your perspective and approach. Plug in and expand.    Key Takeaways from the episode Where does digital fitness fit in the fitness industry? Where are the big brands going with digital fitness? What happen to fitness during the pandemic? Will offering digital cannibalize your brick and mortar business? How do you create a solid fitness business in digital? Fitness is not a location it’s a service   Mindset and Development What was Mike’s most successful failure? What was his biggest surprise in the fitness industry? Where does he go for his personal and professional development. 

It’s unreasonable to expect someone to care as much as you about your business. But an effective leader can get them behind the vision of the business and have them take pride in the part they play in bringing that vision to life.  Tony Zaccario is the 28 year old CEO of Stretch Zone, a national franchise. He shares his leadership and systems secrets that can help you and your business. Tune in.    Key Takeaways from the episode What type of leadership and systems do you need/ Why egos create bottle necks in a business The impact of your team understanding the why. Why new owners don’t ask for help as soon as they should.  Why you have to evolve ahead of the growth of your business The key to team culture If you don’t know you’re data you don’t know your business

Nothing changes until you take 100% responsibility for your actions and start to upscale yourself and your skill set.  Jono Petrohelios went from the worst to first with this philosophy.  We discuss the actions necessary to upscale and how to run FB ads that work.      Key Takeaways from the episode Blaming everyone else doesn’t improve your business The power of taking 100% responsibility for your actions What should be your goal with FB ads? Why less friction wins every time Why videos of exercises are a turn off for leads Do’s and Don’t’s for your ad images The ad is just one piece in the marketing system

As a FitPro, how many times do you get pitched a week by people claiming they can help your business. How do you know if they are legit or a sham?  A.J. Morton paid $12,000 for a coach that turned out to be a sham so he decided to do something about it. He started a Yelp for people claiming to be specialist, coaches and mentors.  Now you have a place you can go find coaches, mentors and specialist that have been vetted to make sure they can provide you help that will move the needle for your business. You don’t have to pay and pray that it will work out any longer.  Tune in to learn more.

Ignorance of the law is no excuse. How many times have your heard that? You don’t want to hear it when you’re on the wrong side of a lawsuit against your fitness business. You may lose your livelyhood.   Corey lays out the three things you need to be aware of to protect your business and your loved ones.   Key Takeaways from the episode The 3 most common legal issues when opening a fitness studio Do you have a solid foundation to grow your business? Should you have an attorney on your business team? What are the 3 most common documents needed. Hoping there isn’t going to be a legal problem is naive   Mindset and Development What has been Corey’s  most successful failure. What has been his biggest surprise in the industry Where does he go for  personal and professional development What was his most influence experience from traveling the world?  

  It’s frustrating to work your ass off and have nothing to show for it. That is Entrepreneurial Poverty. It is a pandemic among Fitpros. Billy was over $100,000 dollars in debt and had his car repossessed when he and his wife put together a plan to get out of debt. And they did it. Listen in to learn more.      Key Takeaways from the episode The first step in a mind set shift It comes down to habits New Goals The debt reduction snowball method Should you treat your family like your business? Are you the CEO of your life? The habit that brings Billy the most success

What happens if someone gets hurt and sues you? What do you do when a client refuses to pay you? These are just two problems you can avoid by taking a couple of simple steps. Do you have bullet proof waivers and contracts? If you do then you can avoid problems that could cause you to lose your business. Shannon Montgomery, the lifting lawyer, yes she is a national bikini competitor and operates her law firm, Montgomery Law specializing in affordable legal services for fit pros.   Key Takeaways from the episode The Two Biggest reasons Fit Pros need to legally protect themselves You are a legitimate business and need to treat yourself as such Do you clients understand the rules of your relationship? Do you have terms of service for your website? What is your privacy policy We discuss the problem caused by the high cost of legal services. Flat fee and bundle fee legal services   Mindset and Development What has been Shannon’s  most successful failure. What has been her biggest surprise in the industry Where do

Setting up an Online Fitness Business can seem like a complicated and difficult task, but in today’s market it’s difficult to survive without it. It can be confusing and overwhelming. James Quigley breaks it down to simple steps and how you can get clarity for your online fitness business. Key Takeaways from the episode Solid business practices make online fitness businesses profitable Are you ready to bring in leadership talent What is going to be the role of the online fitness space going forward? Why you need to get tight and clear going forward. What’s the ideal jump off point for online coaching? Why you need to build a community over getting followers James’s request for when you ask for advice.   Mindset and Development What has been James’s  most successful failure. What has been his biggest surprise in the industry Where does he go for  personal and professional development

Steve had it all together. He was a pro athlete, he had money, he had equipment, he had a plan, one last season then open up his gym. Everything was smelling sweet. Then he got a mule kick to the face. He lost in all. What did Steve do? He clawed his way back and now has almost everything he lost back and so much more.   Key Takeaways from the episode Life is full of hit and run accidents Why your network is so important True passion will always express it self Do you make it about value or price? Do you know if you’re set up to succeed?   Mindset and Development What has been Steve’s  most successful failure. What has been his biggest surprise in the industry Where does he go for  personal and professional development

From the outside it looks like you are doing well and have a successful business. Behind the scenes everyone gets paid but you. You are living on what’s left over and usually that isn’t much. Why can’t you seem to get out of this loop? Maybe it’s your mindset.   Change the way you think and you make different decisions, take different actions, ask different questions. That’s the power of mindset. Michelle Cooper is a former Roller Derby Pro who has helped dozens of Fit Pros to get out of Entrepreneurial Poverty. She shares how on this episode.   Key Takeaways from the episode What is entrepreneurial poverty? Are you paying yourself? Changing the way fit pros think about money Fit Pros often make themselves financial martyrs Do you have a story about money? What is your foundational relationship with money? Are you operating from a Poverty Mindset? The 1% Start

The days of trainers counting reps and just showing up are over. People want someone who can coach them on the different aspects on their health and fitness, nutrition, sleep, recovery and training. Eric shares how you can elevate your game to dominate the current fitness market.   You Tube Channel / Fit University / Book   Key Takeaways from the episode People are coming back to gyms, but they have more options now. Where do we fit in and how do we use tech to our advantage? You want to be the general of your client’s fitness How Fit pros can be incestuous Marketing is hard because it’s a moving target. What is Morpheus? How do Fit Pro’s compete with the Tech Giants in Fitness? Trainers are the superstars   Mindset and Development What has been Eric’s  most successful failure. What has been his biggest surprise in the industry Where does he go for  personal and professional development

Marketing and new clients is important, but so is client retention, engagement and culture. Having a solid stable client base can help your business grow faster than trying to replace them with new clients. Ryan O’Toole shares some simple and Free ways to hold on to clients and increase your referrals. Key Takeaways from the episode Why you need different skill sets for different jobs. What is a good jump off point to build culture, customer experience ? Using the CRM to customize the client experience What you need to do to stay relevant What I notice about most fitness podcasts Why would you want to do a local podcast? An under utilized aspect of client retention Not everyone wants to lose weight     Mindset and Development What has been Ryan’s  most successful failure. What has been his biggest surprise in the industry Where does he go for  personal and professional development

Do you have a vision and want to get people behind it? You need a leader. Are you that leader? Do you have the leadership skills you need to make your vision a reality?   Dan Henderson has running successful gyms, built an online education / certification business and now is The Coach of Coaches and shares the leadership skills you need to get your team behind you, as a leader and your vision. Key Takeaways from the episode Are you confusing leadership with management? The four leadership styles Why You have to put the needs of your business above your own needs. Are you creating great leaders on your team? Where are you falling short as a leader? What do fit pros need to be aware of coming out of Covid to be successful moving forward? 5 Keys things you’ve got to deliver to your clients in today’s market     Mindset and Development What has been Dan’s  most successful failure. What has been his biggest surprise in the industry Where does he go for  personal and professional development

Is your business driven by a focused vision or by the seat of your pants? If you don’t have goals where are you going? You can’t go somewhere that doesn’t exist. Goals let you know how far you’ve come and when you’ve arrived. Brain Johnson has a long history of helping business owners set and exceed goals. He shares lessons he’s learned along the way. Key Takeaways from the episode Do you know what stage your business is in? Not all customers are created equally The best gift you can give your competitors is your worst customer Do you clients know what is expected of them? What some effective ways to raise your price? Getting out of your own way in your business How do you hire the inspire?   Mindset and Development What has been Brains’s  most successful failure. What has been his biggest surprise in the industry Where does he go for  personal and professional development

Not getting paid, lawsuits, tax issues? These can all be avoid if you have an attorney in your corner. But, attorneys are expensive so what do you do? Scott Reib has made it his mission to change this for the fitness industry. He shares some options, that you might not know about, that may be the right fit for you. Key Takeaways from the episode Glaring legal mistakes fit pros consistently  make Treat you attorney like a primary care physician and not like an ER doctor. 5 Steps to Shatter proofing your business Why lawsuits are only good for attorneys What if I want to grow? How to be legally proactive? Are there different standards for Online based businesses? Why coaches should have coaches   Mindset and Development What has been Scott’s  most successful failure. What has been his biggest surprise in the industry Where does he go for  personal and professional development

What would happen if you changed your story? The stories you tell yourself? The stories tell your clients? Would it change the story of your life and business? Stories are powerful. Are you telling the right stories? Seth Donlin shares how you might be able to find out. Key Takeaways from the episode What are the glaring weaknesses in the fitness industry? Does your business have a face and a story? The difference between restaurants and gyms Are you ok with everyone not being your ideal client. The Big Money Mindset Are you preparing to be authentic? Breaking Imposter Syndrome You’re just making shit up   Mindset and Development What has been Seth’s  most successful failure. What has been his biggest surprise in the industry Where does he go for  personal and professional development

Do you feel like you’re behind on the technology in the fitness industry now? Covid has accelerated the use of technology in fitness and it’s not going away. Kevin MacCauley shares what you need to know to get the right technology for you to succeed going forward in the fitness industry. Key Takeaways from the episode How Covid has changed the landscape of fitness. What about the ones thinking of opening up a fit biz right now? Lessons you can learn from the big competitors How will big technology fitness affect the brick and mortars? What consumers what to see? How you can integrate the existing technology into your member experience   Mindset and Development What has been Kevin’s  most successful failure. What has been his biggest surprise in the industry Where does he go for  personal and professional development