Hubshots - The Unofficial Down Under Hubspot Podcast

Welcome to Episode 42 of HubShots! Recorded: Thursday 14 July 2016 Full show notes available here: http://hubshots.com/episode-42/ Shot 1: Inbound Thought of the Week Only 117 days until Inbound 2016: http://inboundcountdown.com Inbound Training > http://www.inbound.com/inbound16/trainings Prediction: Ellie Goulding for the main entertainment event: https://en.wikipedia.org/wiki/Ellie_Goulding Shot 2: HubSpot Feature/Tip of the Week Using the Competitor Manager: https://app.hubspot.com/competitors/ A quick tip for people who may have forgotten about it HubSpot has a ton of tools that are easy to forget about. We might look at the Keyword tool in a future episode Shot 3: Challenge of the Week HubSpot COS scenario – wanting to have 2 web sites using the Website Add-on HubSpot COS = HubSpot Website Platform On average, customers who use the HubSpot Website Platform to power their inbound marketing generate 10-20% more traffic than marketers using another CMS. Find out how. Shot 4: Opinion of the Week

Welcome to Episode 41 of HubShots! Recorded: Friday 24 June 2016 and Tuesday 05 July 2016 In this episode we interview Niti Shah from HubSpot about her experiences, learnings and advice from being part of a larger marketing team through to setting up HubSpot's Singapore office. Tons of useful takeaways on all stages of the funnel (top, middle and bottom) as well as advice for understanding cultural differences, and her insights on running HubSpot's Product Hunt campaign - one of the most successful lead generation campaigns ever. Full show notes available here shortly: http://hubshots.com/episode-41/

Welcome to Episode 40 of HubShots! Recorded: Friday 24 June 2016 In this episode we interview Kipp Bodnar, CMO of HubSpot. In the interview we ask him about how he manages his work/life balance, how he thinks strategically about marketing, what tactical involvement he has in HubSpot's day to day marketing, and his thoughts on future technology opportunities. Show notes and full transcript available at: http://hubshots.com/episode-40/

Welcome to Episode 39 of HubShots! Recorded: Tuesday 21 June 2016 Show notes are available here: http://hubshots.com/episode-39/

Welcome to Episode 38 of HubShots! Recorded: Wednesday 15 June 2016 Show notes will be available here: http://hubshots.com/episode-38/

Welcome to Episode 37 of HubShots! Recorded: Tuesday 07 June 2016 Full show notes available at: http://hubshots/episode-37/ Welcome Welcome to HubShots, the podcast for marketing managers who use HubSpot. Shot 1: Inbound Thought of the Week New product wish list item… Instagram integration into social. Possibly difficult due to Instagram’s API limitations though… Shot 2: HubSpot feature/tip of the Week Dealing with constant spammers: 1. Block domains in a form 2. Setup a smart list of email domains to delete Blocking domains: Block free email addresses http://www.hubspot.com/list-of-free-email-providers Create a smart list of email address domains to mark as spam: Use a smart list to segment spammers You can also add a smart list of competitors, to ensure they never receive your download emails. Shot 3: Challenge of the Week How to Focus on the right mediums? How would you choose? You need to test it. Make sure you are at least doing email marketing. Email marketing has an ROI of 4,300%! Then u

Welcome to Episode 36 of HubShots! Recorded: Monday 30 May 2016 For full show notes please visit: http://hubshots.com/episode-36/

Welcome to Episode 35 of HubShots! Recorded: Tuesday 24 May 2016 For full show notes please visit: http://hubshots.com/episode-35/

Welcome to Episode 34 of HubShots! Recorded: Monday 16 May 2016 Full show notes are available here: http://hubshots.com/episode-34/ Welcome In this episode we ‘crack on’ even though Ian is fighting a cold :-) Shot 1: Inbound Thought of the Week Apologies for the ‘ding’! Training - we did the Agency Positioning and Targeting workshop and the content and structure was great and the relationships we made in that period has still stuck today. So consider doing some training and growing your knowledge of Inbound and HubSpot. https://www.inbound.com/inbound16/trainings I got to meet David Weinhaus! Also if you are doing INBOUND alone we would love to meet you….. inboundcountdown.com - check how long to go! Shot 2: HubSpot feature/tip of the Week Automate Lead Rotation, Task and Deal Creation in Workflows With three new updates to HubSpot — lead rotation, task creation, and deal creation — you'll spend more time selling and less on busywork. Lead Rotation How it works: Find your way into Workflows by

Welcome to Episode 33 or HubShots Recorded: Monday 09 May 2016 For show notes please visit: http://hubshots.com/episode-33/ Welcome Feedback from Ian’s Google Partner event: – Businesses are realising that sales and marketing really do need to co-exist and be on the same page. – Everyone loved the Google Cardboard and experiencing some virtual reality. Inboundcountdown.com – Shot 1: Inbound Thought of the Week The value of Thank You pages, and the importance of thinking through the goal of thank you pages: – Have another offer (while they are waiting) – Give them confidence their request has been recorded, include a timeframe for when they will receive an email or reply Shot 2: HubSpot feature/tip of the Week New Paid Social channel in the Sources report: HubSpot Paid Social Report Source If utm_medium=”paid” and utm_source = the name of a social network OR utm_medium=”paid” and referring domain is a social media site OR utm_source OR utm_medium =”paidsocial” They don’t support utm_medium=”cpc” or

Welcome to Episode 32 of HubShots Recorded: Monday 02 May 2016 For full show notes please visit: http://hubshots.com/episode-32/ Shot 1: Inbound Thought of the Week Keynote speaker: Kim Scott Radical Candour : http://www.radicalcandor.com/ http://www.kimmalonescott.com/#!blog/cmq7 example: http://www.kimmalonescott.com/#!How-to-be-radically-candid-about-BO/c1z2c/56bf29a60cf2132b0297bd32 http://firstround.com/review/radical-candor-the-surprising-secret-to-being-a-good-boss/ Radical candor, then, results from a combination of caring personally and challenging directly. But what does it look like in practice? Scott has created an acronym to help people remember: HHIPP: “Radical candor is humble, it’s helpful, it’s immediate, it’s in person — in private if it’s criticism and in public if it’s praise — and it doesn’t personalize.” That last P makes a key distinction: “My boss didn’t say, ‘You’re stupid.’ She said, ‘You sounded stupid when you said um.’ There’s a big difference between the two.” Inbound Predic

Welcome to Episode 31 of HubShots Recorded: Wednesday 27 April 2016 Full show notes available here: http://hubshots.com/episode-31/ Welcome The countdown to Inbound 2016: http://inboundcountdown.com – check how long to go! http://hubshots.com/inbound-countdown/ Shot 1: Inbound Thought of the Week We’re planning a HubShots Inbound16 Meetup Nervous about not knowing anyone at Inbound? Don’t worry – we’re organising a meet up on the first night so you can meet a friendly face. Shout out to Jenny Donnithorne Craig who do you think will speak? Prediction: Dan Ariely author of Predictably Irrational : http://www.amazon.com/Predictably-Irrational-Revised-Expanded-Decisions/dp/0061353248 Decoy pricing – https://en.wikipedia.org/wiki/Decoy_effect Shot 2: HubSpot feature/tip of the Week Having Campaign next steps while creating the campaign! Eg. When building landing pages it helps create a thank you page too HubSpot Campaign Helper Advice: Just start a campaign! Shot 3: Challenge of the Week Convincing you

Welcome to Episode 30 of HubShots! Recorded: Tuesday 19 April 2016 Full show notes are available here: http://hubshots.com/episode-30/ Welcome We made it to episode 30 – here’s to producing episode 50 before we get to Inbound…! How many days to INBOUND16 > http://hubshots.com/inbound-countdown/ Shot 1: Inbound Tip of the Week HubShots Inbound16 Meetup Nervous about not knowing anyone at Inbound? Don’t worry – we’re organising a meet up on the first night so you can meet a friendly face. Inbound prediction: Bill and Melinda Gates will be speakers Alec Baldwin has just been announced as a keynote speaker: https://www.inbound.com/ Shot 2: HubSpot Feature/Tip of the Week Add both a link and an image CTA in emails – otherwise Google Apps might sometimes not show images. Action item: Get Feedback from recipients about whether your CTA images are showing in emails Using HotJar with HubSpot: http://docs.hotjar.com/docs/using-hotjar-with-hubspot Action item: If you are using HotJar (click tracking tool) with Hu

Welcome to episode 29 of HubShots! Full show notes available at: http://hubshots.com/episode-29/ Recorded: Wednesday 13 April 2016 Welcome Breaking news versus valuable news Shot 1: Inbound Thought of the Week What is Inbound actually like? Thinking through some of the big benefits from attending Inbound: the motivation that it creates, and momentum that follows the quality relationships that are formed Craig’s latest HubSpot prediction: HubSpot (CRM and Marketing) adds social chat feature to allow teams to chat with each other within the product (i.e. similar to Salesforce chatter) Shot 2: HubSpot Feature/Tip of the Week *Finally* Send workflow internal notifications to multiple recipients: https://app.hubspot.com/notifications/1639603/Product/2722864 Watch out of where the Save button is!!! Has the Workflows layout changed? New Productivity Beta -> Confusingly named ‘Projects’ Projects in HubSpot Productivity Shot 3: Challenge of the Week Reminder to listen to Sam Shoolman’s interview: http://hub

Welcome to Episode 28 of HubShots! Recorded: Monday 04 April 2016 For show notes please visit: http://hubshots.com/episode-28/ Welcome Shot 1: Inbound Thought of the Week Predictions for Inbound 2016 – Loving the HubSpot COS and think the potential for this tool is under-estimated – Craig is predicting that HubSpot announces big improvements to the HubSpot COS including a plugin marketplace (ie similar to the Template Marketplace) Choosing your sessions for Inbound http://www.inbound.com/blog/growth-growing-pains-and-what-were-doing-about-it Pre-registering for sessions in the weeks before inbound Shot 2: HubSpot feature/tip of the Week Certifications Inbound Sales Certification http://blog.hubspot.com/marketing/inbound-sales-methodology-and-certification http://academy.hubspot.com/isc16/intro-to-inbound-sales Inbound sales transforms selling to match the way people buy. This class will introduce you to the world of inbound selling and the Inbound Sales Methodology. Inbound Sales Methodology Compari

Welcome to Episode 27 of HubShots! Recorded: Friday 12 February and Wednesday 30 March 2016 Interview: Inbound Sales with Sam Shoolman (@samshoolman) – Sales Director at HubSpot Asia Pacific You can listen to the episode and read the full transcript here: http://hubshots.com/episode-27/ Key points we discuss: - what speed do you listen to podcasts at? https://twitter.com/HubShots/status/714947296547500032 - one key thing successful marketing managers are particularly good at (from a sales manager’s perspective): the willingness to adapt - research is showing conclusively that old school tactics (cold calling, trade shows, spamming email lists) don’t work well any more - how company culture, if fixed on old school, will limit the benefits you get from embracing the inbound methodology - the importance of logging activity and research into the CRM, and getting a habit going - why HubSpot gets all of the sales people to get inbound certified and build a marketing site before they are allowed to start sellin

Welcome to Episode 26 of HubShots! Recorded: Friday 12 February and Tuesday 15 March 2016 Full show notes and transcript at: http://hubshots.com/episode-26/ In this episode we interview Varun Bhandakar, Channel Consultant at HubSpot for HubSpot Asia Pacific and discuss: - the value of re-assessing buyer personas - useful tips for how to approach buyer personas - the need to include non-fit personas - the 30-second tent ? - typical campaign durations - smarketing, and the push for alignment with sales and marketing - why we love Canva Follow Varun on Twitter at https://twitter.com/vahroon

Welcome to episode 25 of HubShots! Interview: Inbound Marketing with Mads Nielsen – HubSpot Principal Channel Account Manager | APAC Recorded: Friday 12 February and Tuesday 15 March 2016 Full transcript available here: http://hubshots.com/episode-25/ In this episode we interview Mads Nielsen, Channel Account Manager for HubSpot Asia Pacific and discuss: – making sure your customers are a good fit for your product/service – what is inbound marketing – the importance of having a good story to tell – how starting the inbound conversations with sales (rather than marketing) can often be a big benefit to companies – should Sales do Inbound certification – the importance of everyone in the company being onboard with inbound – why HubSpot isn’t a quick fix, it’s a long term strategy – setting expectations for timeframes – comparing platform costs with the effort required – building a campaign is one of the first steps you should do when implementing HubSpot – there’s still a window of opportunity for marketing

Welcome to Episode 24 of HubShots! Full show notes and transcript available at: http://hubshots.com/episode-24/ This episode we were lucky enough to interview Brent Claremont - he was HubSpot’s first Channel Account Manager in Asia Pacific. In the interview we cover: - the importance of having realistic expectations - the benefits of setting SLAs with different departments, especially between marketing and sales - having a shared understanding of what a good lead is

Welcome to Episode 23 of HubShots! Recorded: Friday 12 February and Wednesday 24 February 2016 Show notes available at: http://hubshots.com/episode-23/ In this episode we interview Rosalia Cefalu, Sales Enablement Marketing Manager for HubSpot Asia Pacific and discuss: – how marketers can get a better understanding of the sales process and what the sales team do – the benefits of marketing working more closely with sales – why everyone using the same platform is so important – why the reporting add-on is designed for using with both sales and marketing together – why marketing managers should be reporting on sales results so they can understand lead quality – the differences between marketing and sales in Australia versus North America – the ways Australia is ahead of the US in terms of selling, and where we can learn – what the best marketing managers are good at – being willing to challenge the status quo – how advocacy programs are helping to significantly scale businesses