Hubshots - The Unofficial Down Under Hubspot Podcast

Welcome to Episode 26 of HubShots! Recorded: Friday 12 February and Tuesday 15 March 2016 Full show notes and transcript at: http://hubshots.com/episode-26/ In this episode we interview Varun Bhandakar, Channel Consultant at HubSpot for HubSpot Asia Pacific and discuss: - the value of re-assessing buyer personas - useful tips for how to approach buyer personas - the need to include non-fit personas - the 30-second tent ? - typical campaign durations - smarketing, and the push for alignment with sales and marketing - why we love Canva Follow Varun on Twitter at https://twitter.com/vahroon