Hubshots - The Unofficial Down Under Hubspot Podcast

Welcome to Episode 62 of HubShots! Full show notes available at: http://hubshots.com/episode-62/ Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search and Be Found and Craig Bailey from XEN Systems. Recorded: Monday 05 December 2016 | Published: Thursday 08 December 2016 Shot 1: Inbound Thought of the Week Keynote: Charles Duhiggcharles duhigg 9627 Some highlights: People Think differently Most productive people think more deeply Some learnings from Qantas flight 32 check the story. QF32 By Richard De Crespigny People tell them stories on what to expect. Cognitive tunnel. Can we pivot so we put ourselves back in charge. He constantly challenges mental models. Craig’s notes re Charles’s presentation (view the comments): Looking forward to Charles’s Duhigg’s presentation being made available on the Inbound site. BTW the Alec Baldwin keynote is now available: http://content.inbound.com/content/alec-baldwin-keynote Also: Rosalia Cefalu’s session is now

Welcome to Episode 61 of HubShots! Full show notes available here: http://hubshots.com/episode-61/ Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search and Be Found and Craig Bailey from XEN Systems. Recorded: Monday 28 November 2016 | Published: Thursday 01 December 2016 Shot 1: Inbound Thought of the Week 1: Highlights from Brian Halligan: http://content.inbound.com/content/brian-halligan-and-dharmesh-shah-keynote Is cold calling really dead? Or is it just called something else these days…? 2: A look at Gary Vee’s trip to #Inbound16 https://www.youtube.com/watch?v=gdGgBp4hoTk Notice how he engages with people before the keynote – he’s very involved. 3: ecommerce interviews coming up BTW stay tuned for our upcoming interviews with HubSpot marketers: all about ecommerce – look out for them over the Holiday period! Shot 2: HubSpot Feature/Tip of the Week Tip 1: Lead Flows HubSpot Marketing Free: http://www.hubspot.com/products/marketing/free Lead Fl

Welcome to Episode 60 of HubShots! Show notes available at: http://hubshots.com/episode-60/ Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search and Be Found and Craig Bailey from XEN Systems. Recorded: Monday 21 November 2016 | Published: Thursday 24 November 2016 Shot 1: Inbound Thought of the Week Inbound quick takeaways. Key value points from Rand Fishkin’s session: http://content.inbound.com/content/how-to-keep-up-with-google http://www.slideshare.net/randfish/keepng-up-wth-seo-n-2017-beyond Some stats: 1.19% of searches on Google.com in US result in an ad click => ie 98% of searches don’t click on an ad. 51% of Google.com US search clicks, click on an organic link. 40% of searches result in no clicks eg weather results 25% of searches are in progress eg Chrome instant, so the searcher is still refining their search Google’s keyword planner tool is becoming less useful (vague ranges) – https://moz.com/blog/google-keyword-planner-dirty-secrets

Welcome to Episode 59 of HubShots

Welcome to Episode 58 of HubShots! Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search and Be Found and Craig Bailey from XEN Systems. Recorded: Monday 07 November 2016 | Published: Saturday 12 November 2016 Welcome to the Election Episode Shot 1: Inbound Thought of the Week http://inboundcountdown.com – less than 14 hours left! Looking forward to Charles Duhigg – just read his book The Power of Habit – tons of interesting insights into how people can reset their habits for better productivity and achievement. Join the HubShots Facebook Group: https://www.facebook.com/groups/1608138752821574/ We had a bit of an early taste – visiting the HubSpot offices this morning, running into Luke Summerfield, Bertie, Mo, Varun, Brent, Ryan, Kat, Angus, Madison Shot 2: HubSpot Feature/Tip of the Week HubSpot’s new learning centre – for managing all your certifications Another reminder to do the training – so much good content. Takeaway: never say things alon

Welcome to Episode 57 of HubShots! Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search and Be Found and Craig Bailey from XEN Systems. Recorded: Monday 31 October 2016 | Published: Friday 04 November 2016 Full show notes available here: http://hubshots.com/episode-57/ Welcome to the Halloween Episode Shot 1: Inbound Thought of the Week http://inboundcountdown.com – 8 days left! We’ll be in the air when this episode goes live. New speaker announcements: Charles Duhigg http://www.inbound.com/speakers/charles-duhigg http://charlesduhigg.com/the-power-of-habit/ Charles Duhigg’s The Power of Habit: Why We Do What We Do in Life and Business has spent over a year on the New York Times bestseller list. Join the HubShots Facebook Group: https://www.facebook.com/groups/1608138752821574/ Shot 2: HubSpot Feature/Tip of the Week http://www.hubspot.com/integrations/hotjar [HubSpot Connect] – Hotjar Integration Tip: make sure you include HotJar events

Welcome to Episode 56 of HubShots! Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search and Be Found and Craig Bailey from XEN Systems. Recorded: Tuesday 25 October 2016 | Published: Saturday 29 October 2016 Full show notes available here: http://hubshots.com/episode-56/ Welcome Shot 1: Inbound Thought of the Week http://inboundcountdown.com – 14 days left! Brian and Dharmesh not announcing new stuff – leaving that to Christopher O’Donnell Less than 50% of attendees at Inbound are HubSpot customers. So it makes sense that the keynote is more about industry trends than it is about product. As Karl say: Inbound Platform versus Inbound movement Shot 2: HubSpot Feature/Tip of the Week Merge companies in HubSpot CRM: https://knowledge.hubspot.com/articles/kcs_article/companies/what-happens-when-i-merge-two-companies Another sign that HubSpot is pushing into the more sophisticated space when it comes to CRM. Note: You will not have the option to merge

Welcome to Episode 55 of HubShots! Full show notes available here: http://hubshots.com/episode-55/ Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search and Be Found and Craig Bailey from XEN Systems. Recorded: Monday 17 October 2016 | Published: Friday 21 October 2016 Welcome Shot 1: Inbound Thought of the Week http://inboundcountdown.com – 22 days left! If you could meet one speaker and chat with them, who would it be? Shot 2: HubSpot Feature/Tip of the Week The new dashboard offers more robust performance graphs to track the success of emails over time, and provides actionable tips to help boost your email metrics. Easily manage your emails. More comprehensive email performance data at a glance. Tips to improve your emails. Easily make comparisons across multiple emails. Discover emails with the highest bounces, unsubscribes, and spam reports. More control over your reporting timeframe. http://www.hubspot.com/product-updates/new-email-dashboard

Welcome to Episode 54 of HubShots! Full show notes available here: http://hubshots.com/episode-54/ Welcome to HubShots, the podcast for marketing managers who use HubSpot. Recorded: Monday 10 October 2016 | Published: Thursday 13 October 2016 Welcome Shot 1: Inbound Thought of the Week http://inboundcountdown.com – 29 days left! http://www.inbound.com/blog/what-i-read-and-how-i-read-it-kim-scott “The craft of editing is not sufficiently rewarded online. In fact, since editing is slow, it’s punished. As a result, we all spend too much time reading rough drafts rather than deeply considered writing. People don’t take time to THINK about or DEBATE ideas before they publish them. They don’t challenge their own thinking, or ask others to do so. We’re all encouraged to spout off and ship it. There is so much pressure on the velocity and quantity of content creation online; it would be better if more of us could slow down and think deeply about the valuable ideas we want to share. “ Thought Leadership R

Welcome to Episode 53 of HubShots! Recorded: Wednesday 05 October 2016 | Published: Thursday 06 October 2016 Welcome Full show notes available here: http://hubshots.com/episode-53/ Shot 1: Inbound Thought of the Week http://inboundcountdown.com – 34 days left! A beautiful spring day in Sydney – just after a long weekend! What speakers read: http://www.inbound.com/blog/what-i-read-and-how-i-read-it-iliyana-stareva http://www.inbound.com/blog/what-i-read-and-how-i-read-it-will-critchlow http://www.inbound.com/blog/what-i-read-and-how-i-read-it-arvell-crag Reasons to attend Inbound: http://www.agencies2inbound.com/blog/20-reasons-all-inbound-marketing-agency-owners-should-attend-inbound-16 Our Inbound tip of the week: Get ready for Clam Chowder! Shot 2: HubSpot Feature/Tip of the Week Blog Author stats http://www.hubspot.com/product-updates/see-which-authors-are-driving-conversions Shot 3: Challenge of the Week Lifting our game in AdWords We’ve been getting advanced AdWords training and seein

Welcome to Episode 52 of HubShots! Recorded: Monday 26 September 2016 | Published: Thursday 29 September 2016 Full show notes available here: http://hubshots.com/episode-52/ Welcome Special offer: Free set of steak knives for the most creative tweet to us @HubShots : http://www.ebay.com.au/itm/NEW-ROUND-TIP-STEAK-KNIFE-SET-Plastic-Handle-Knives-Handle-Stainless-Steel-/181931151878?var=&hash=item2a5bf11206:m:m_wnPX5REmSDd9bO-33BpZQ Shot 1: Inbound Thought of the Week Inboundcountdown.com – 42 days left! Will be in the 30s when this is live! New Featured Speaker – Michael Strahan – http://www.inbound.com/inbound16/speakers/michael-strahan Emmy winner and Super Bowl Champion Michael Strahan currently co-hosts ABC’s “Good Morning America” and serves as an analyst for “Fox NFL Sunday.” Here is his book, Wake Up Happy – http://wakeuphappy.com/ Shot 2: HubSpot Feature/Tip of the Week Point out the product updates page > http://www.hubspot.com/product-updates In Beta – New HubSpot Marketplace – where

Welcome to Episode 51 of HubShots! Recorded: Monday 19 September 2016 | Published: Thursday 22 September 2016 Full show notes available here: http://hubshots.com/episode-51/ Welcome Shot 1: Inbound Thought of the Week Inboundcountdown.com - 50 days until Inbound Another spotlight speaker announced - Angela Duckworth http://www.inbound.com/speakers/angela-duckworth Author of Grit - http://www.bookdepository.com/Grit-Angel-Duckworth/9781785040191 Craig is reading this at the moment - and she would have been one of his predictions! HubShots meetup plan - we’ll use WhatsApp to tell you where we are, so you never have to feel isolated. Varun mentioned that there 60-70 Australian HubSpotters attending. Shot 2: HubSpot Feature/Tip of the Week Something new: http://www.hubspot.com/2016-product-refresh Something old: Using Settings in Workflows: Suppressions and Priorities: hubspot workflow suppressions This isn’t new - it’s been there for ages - but a good reminder to use these features. Shot 3: Op

Welcome to Episode 50 of HubShots! Recorded: Monday 05 September 2016 | Published: Thursday 15 September 2016 Full show notes available here: http://hubshots.com/episode-50/ Welcome Shot 1: Inbound Thought of the Week Inboundcountdown.com - 64 days left Good interview by George from The HubCast with Kim Darling who is the Event manager for Inbound: https://www.thesaleslion.com/hubcast-107-inboud16-interview-kim-darling/ Thursday morning keynote still needs to be filled, who will it be: Serena Williams? Shot 2: HubSpot Feature/Tip of the Week Using the HubSpot Lead Scoring Academy Project: http://academy.hubspot.com/projects/customer-projects-lead-scoring This is another one of the HubSpot tools that is under utilised. You can start with some simple engagement behaviours, and also demote certain contact attributes eg free email accounts: And also use some custom properties that others in the team have marked eg: Determine point values PRO TIP: For the best results, you'll want to stick to a 0-1

Welcome to Episode 49 of HubShots! Recorded: Monday 29 August 2016 | Published: Saturday 10 September 2016 Welcome to the Wolverine episode ? Thanks to George and Marcus for giving us a shoutout – like listening to Wolverine Shot 1: Inbound Thought of the Week Inboundcountdown.com – 71 days left New speaker announced https://www.inbound.com/speakers/ta-nehisi-coates Shot 2: HubSpot Feature/Tip of the Week Let’s say you wanted to build a smart list based on how contacts first came into contact with you, eg this detail at the start of their timeline: What is their First Touch? Original Source contact property is in the Web Analytics properties: You can use it to build smart lists, and even direct workflows. Shot 3: Challenge of the Week Improving User Experience https://webmasters.googleblog.com/2016/08/helping-users-easily-access-content-on.html To improve the mobile search experience, after January 10, 2017, pages where content is not easily accessible to a user on the transition from the mobile

Welcome to Episode 48 of HubShots! Recorded: Monday 22 August 2016 | Published: Thursday 01 September 2016 Full show notes available here: http://hubshots.com/episode-48/ Today is the closing ceremony of the Olympics – go for gold… Speaking of gold, congratulations to Search and Be Found on becoming a HubSpot Gold Partner! One of only 8 in Australia. Shot 1: Inbound Thought of the Week Inboundcountdown.com – 78 days left Consider doing some training to take your knowledge to the next level > http://www.inbound.com/inbound16/trainings Shot 2: HubSpot Feature/Tip of the Week HubSpot Website Platform has topped G2 Crowd’s Grid for Web Content Management Software, and been named #1 in both Market Presence and Customer Satisfaction with a total score of 89 out of 100 http://www.hubspot.com/company-news/hubspot-named-the-top-web-content-management-software-by-g2-crowd There’s HubSpot up in the top right corner! Shot 3: Challenge of the Week Knowing where all your digital assets are Having access to them E

Welcome to Episode 47 of HubShots! Recorded: Tuesday 16 August 2016 | Published: Friday 26 August 2016 Full shownotes available here: http://hubshots.com/episode-47/ Welcome Shot 1: Inbound Thought of the Week Inboundcountdown.com – 84 days left New Spotlight Speaker – Serena Williams – http://www.inbound.com/speakers/serena-williams Shot 2: HubSpot Feature/Tip of the Week Point out the product updates page > http://www.hubspot.com/product-updates May 17: http://www.hubspot.com/product-updates/a-simple-focused-writing-experience-in-hubspot In BETA – New Composer in Blog Composer HubSpotLooks like you can manage the editorial process all within HubSpot! Craig’s comment: seems a bit underwhelming at this early stage, will be interesting to see how it develops from here. Like how it will paste from Google Docs and clean up the formatting. Shot 3: Challenge of the Week Prepare more PowerPoint presentations PowerPoint all the things! Shot 4: Opinion of the Week Big agency work is going to be und

Welcome to Episode 46 of HubShots! Recorded: 08 August 2016 – Published: 18 August 2016 Full show notes available here: http://hubshots.com/episode-46/ Welcome to the Olympic edition Shot 1: Inbound Thought of the Week Ali Wong is the comedian (last year it was Amy Schumer) http://www.inbound.com/ 91 days and counting to INBOUND! http://inboundcountdown.com Chris Brogan’s post on how to survive as an introvert at a big event: https://www.inbound.com/blog/networking-for-introverts-and-others See also Craig’s wife’s tip: http://louderminds.com/introverts-guide-networking-events/ pasted image 0 2 Shot 2: HubSpot Feature/Tip of the Week Email Smart Send http://blog.hubspot.com/customers/email-engagement Schedule your email to adjust to each recipient’s local time zone. Shout out to Chris Mottram who produces our podcast: http://www.mottrammediagroup.com/ pasted image 0 1 Craig’s request: make it available for RSS-to-Email sends as well… Shot 3: Challenge of the Week Customers wanting to put s

Welcome to Episode 45 of HubShots Full show notes available here: http://hubshots.com/episode-45/ Recorded: Monday 01 August 2016 – Published: Thursday 11 August 2016 Welcome Join our HubShots WhatsApp Group: http://hubshots.com/whatsapp/ Shot 1: Inbound Thought of the Week 98 days until Inbound – http://inboundcountdown.com New Keynote Speaker announced: http://www.inbound.com/speakers/reshma-saujani Reshma Saujani – http://reshmasaujani.com/ Author, Founder & CEO of Girls Who Code – https://girlswhocode.com/ https://girlswhocode.com/summer-immersion-programs/ https://www.facebook.com/GirlsWhoCode Girls Who Code Brian and Dharmesh got bumped from the speaker page ? http://www.inbound.com/inbound16/speakers Shot 2: HubSpot Feature/Tip of the Week Endeavouring… What is coming: Merge Companies like you do with contacts – In development http://ideas.hubspot.com/forums/76407-general-hubspot-ideas/suggestions/6940198-merge-companies-like-you-do-with-contacts Create ability to have parent account

Welcome to Episode 44 of HubShots! Recorded: Monday 25 July 2016 Full show notes available at: http://hubshots.com/episode-44/ Welcome Shot 1: Inbound Thought of the Week Within 100 days of INBOUND16! http://inboundcountdown.com Inbound agendas are up http://www.inbound.com/inbound16/speakers Love the diversity – at least 64 women speakers (out of 141) #Inbound16 meetup is a go! George B Thomas tweeted https://twitter.com/craigbailey/status/757454391297257472 Join our HubShots WhatsApp Group http://hubshots.com/whatsapp/ Shot 2: HubSpot Feature/Tip of the Week Building a Cold Contact list – here’s a very simple way you can build a cold contact smart list: Shot 3: Opinion of the Week The “morality” of popups Finding the balance between generating leads and giving the user a great experience. Consider less intrusive options: Exit intent Side reveal – less intrusive Solve for the problem. Is lead gen growth really your problem? e.g. is an engaged audience more valuable to you. Love how Marco Arment

Welcome to Episode 43 of HubShots! Recorded: Wednesday 20 July 2016 Full show notes available here: http://hubshots.com/episode-43/ Welcome to Episode 43 of HubShots! Recorded: Wednesday 20 July 2016 Click here to join the HubShots WhatsApp group: http://hubshots.com/whatsapp/ Shot 1: Inbound Thought of the Week Only 111 days until Inbound 2016: http://inboundcountdown.com Inbound Training > http://www.inbound.com/inbound16/trainings Agendas: https://www.inbound.com/inbound16/agendas Executive Leadership agenda has an image of Daenerys Targaryen – lol Some good tips starting to appear in this Inbound.org thread: https://inbound.org/discuss/what-should-be-a-must-do-when-attending-inbound-2016 Prediction: Shot 2: HubSpot Feature/Tip of the Week Using the Keyword Tool: https://app.hubspot.com/keywords/ A quick tip for people who may have forgotten about it The XEN agency site ranks #27 for the term ‘ryan bonicci’ Searching for Ryan Bonicci Check the difficulty score for Ryan – 97! Shot 3: Challeng