The Three Month Vacation Podcast: Online Small Business|marketing Strategy Plan| Sean D'souza | Psychotactics

What links thousand year old organisations with a bike company like Harley Davidson? What do football teams have in connection with businesses owners that can take time off? It’s all here in these free set of goodies (yes, 36 audio files) and a PDF. You’ll love how you can implement much of this information right away. Learn Why Marketing ‘Doesn’t’ Work. And Why You Need Structure In Your Business! http://www.psychotactics.com/bam ========================= You will learn in The Brain Alchemy MasterClass: 1) The Spider’s Secret: How to get customers to call you instead of you chasing them. 2) The Three Prong System: This tool will change the way you look at your business forever. Ignore at your risk. 3) How to create a huge demand for your product or service: This secret is over 10,000 years old and works every single time. And most businesses don’t use it. >>Right click here and ‘save as’ to download this episode to your computer. >>Here is the link to get: The Brain Alchemy MasterClass Free (Yes, all 36 aud

Envy isn’t something we talk about, or even admit to openly. And yet it’s the one thing that all of us feel. We feel that others are going places and doing more than us. We even feel we need their spot and somehow that spot belongs to us. So how do we overcome this intense envy before it kills us? Find out how even the superstars of the world have to deal with envy. Yes, even people who seemingly have unimaginable wealth and success. In this episode Sean talks about Part 1: Is Envy Good or Bad? Part 2: How do You Cope With Envy? Part 3: How To Stay Motivated—And Happy. Right click here and ‘save as’ to download this episode to your computer. =============== No one I know is free of envy We all, at some level, are envious of others and even more so in our field of endeavour. If you were to look at my inbox every morning, you’ll notice about 60-70 e-mails. Then as the day progresses, another 60-70 will stream in. And yet not one of the e-mails is from some one in the same profession as mine. As you probably kno

How do you write intensely curious headlines—even if a deadline is looming. When writing headlines, you often get stuck. Can grammar come to the rescue when under pressure? Find out how grammar class helps you write outstanding headlines in a jiffy. --------- In this episode Sean talks about Part 1: What has grammar got to do with writing headlines. Part 2: Why you need to break up your headline writing process Part 3: What’s the one thing you can implement today in your headlines You can read this online here: https://www.psychotactics.com/headlines-three-ways/ --------- Every year, 20 billion bottles of wine are produced. And 80% of those bottles are closed with a single substance. A substance called cork. The cork, as you’d suspect, comes from bark of the cork tree The bark has to be harvested, and then you get the cork for those 16 billion bottles. But there’s no hurrying the process of cork production. A tree must be at least 25 years old before the bark can be harvested. After that, it can be stripped

Imagine a client walked through the door and you could give them the power of X-ray vision. Would that client come back for more superpowers? Of course she would. So how do you create superpowers that attract clients? What three elements need to be in place for the superpower to work? Find out in this the third part of this series on "how to stand out even when the competition is outstanding". 

AirBNB was struggling? Was it just start up problems or was it something else? Find out how AirBNB, Zappos and other now-famous brands had to dig, or even stumble upon the biggest problem before they got their business off the ground. And yes, what you've got to do to find the biggest problem as well. It may seem like we know the biggest problem we're solving for our clients, but we're very far from the reality. Find out why this is the case and how to rectify the problem right away. 

If there's little or no competition, it's easy to be top dog. But what if there's oodles of competition? And what if the competition isn't just average, but utterly outstanding? What do you do to stand out in such a situation? Can you even make a mark? The answer is quite surprising

Most of us know of the concept of the “guardian angel” They come into our lives and they take care of us. The “kicking angel” is quite different. The angel shows up just to push us over the edge and then he/she disappears from our lives. In this episode Sean talks about How do we know when we’re being kicked? And what “kicks” do we pay attention to and what do we do. Right click here and ‘save as’ to download this episode to your computer #112: How Kicking Angels Help To Jumpstart Your Business =========== You’ve heard of a guardian angel, haven’t you? But what on earth is a kicking angel? Yes, it’s exactly what it sounds like. It’s an angel that does the job of giving you a swiftie on your rear. We got our first swiftie in the year 2002 We’d just set up Psychotactics. And we were looking to sell our products on the Internet. Um, did I say products? I meant ‘product.’ But as most of us do, we were waffling. We’d been busy tweaking our website. We had been searching for a merchant provider for a month or two.

The moment we sit down to write an article, we need to do a fair amount of research. Case studies, stories, they’re all needed to create a solid article. Yet that very research causes us to spend so much time on our article, that we’re exhausted. Is there a way to research without getting tired? In part two we explore the techniques I use to write extremely detailed articles. Let’s find out how to go about a strategy that works every single time. -------------- Stage 3: Never research when writing the article If you were to put all the energy drainers together and pick one of them, the biggest of them all would be research. You need research to prove your point, or to get examples, or even just to get the First Fifty Words going, in your article. The only time you should not be doing that research is right at the point you’re writing the article. I have to admit, I’ll still occasionally do some research when I’m writing the article I want to make a great start to the article, so I’ll go looking for a story. A

The biggest problem with article writing is the exhaustion factor It’s write, delete, write, delete and the endless cycle goes on. So how do you go about article writing? Can you really write articles and not get exhausted? In this series you get to see how I went from getting really frustrated, to writing 800 word articles and then 4000 word articles. What’s the secret to such an enormous output? And how do you do it without getting exhausted? ------------- In this episode Sean talks about Topic 1: Spacing out your article Topic 2: Is the timer an energy saver when writing articles? Topic 3: Why you should never research when writing the article Right click here and ‘save as’ to download this episode to your computer. ------------- When I was growing up in Mumbai, India, I thought pizza was sweet. No one I knew had ever eaten a pizza and all the references to pizza were from Archie Comics. Archie—and especially Jughead—always seemed to be eating a pizza. And for some reason, I associated pizza as a sort of c

Having a vision is hard enough, but where most plans go off track is we scramble after every possible target. To keep our focus we have to have a hatchet person. But what is the role of the hatchet person? In Part 2 of this episode, we take a deeper look at focus. ------ Part 3: The Hatchet Person (And Why It Helps Focus) When you’re making a leap into the unknown, fear is the biggest factor. Fear of making enough. Fear of justifying the decision you’ve just made. Fear of not knowing enough—of wanting to learn more. It makes you eager to press every “buy now” button online, just so that fear can go away. But fear is only one part of the leap. The other is focus. And focus to me, is less about persistence and more about “getting rid of the distractions” Which takes me to my first mentor Dough Hitchcock—also my first hatchet person I didn’t know much about marketing, and at the time, Jay Abraham was easily one of the most well-respected marketers on the planet. There were other marketers, no doubt, but Jay seem

The leap may seem physical, but it's mostly mental. In your head you don't know if it's the right time to jump into being an entrepreneur. What about the mortgage, the family and the bills? And how do you deal with the fear? How do you stay steadfast to your vision? And what about focus? These are the questions that spin in your head over and over again. This episode isn't an answer to your question. No one can answer the questions, but you. However, it helps you understand how to keep true to your vision, how to keep your focus in a distracted world. And then, how to take that leap. ----------------------------- Today I sat down to install one of my most-used programs: Dragon Naturally Speaking. I use Dragon a lot in the membership site, on our courses and also for e-mail. So when I got a notification that a newer version of Dragon was available, I paid my $99, downloaded the software and started to install it. Except it wouldn’t install The software informed me I needed to upgrade from Yosemite to El Capita

So Kathy Sierra and her husband have a bestseller on their hands but we've only seen two of the ideas being explained. What is the third, if slightly confusing idea? Here's Part 2.

When Kathy Sierra sat down to write her book on JAVA, it wasn’t supposed to be a bestseller. They had incredible odds with over 16,000 other books on JAVA already on Amazon. And yet they cut through the noise? How did they do it? They didn’t pull the stunt that most Internet marketers do. Instead they focused on how people read and why they get to the finish line. The more the readers got to the end of the book, the more popular the book became in programming circles. ==================== To find out about their open secret, let’s take a trip into Kathy Sierra land. Part 1: Dependence on memory Part 2: Not Identifying Confusion Part 3: The Perfect Life ==================== It was the around the year 2000 Technology companies that just months prior were considered extremely, reported huge losses and folded. These losses created a economic cascade which came to be known as the dotcom crash. Stuck in the middle of this seemingly thermonuclear disaster were thousands of programmers. One of them was a woman called

Writing a sales page can be a real drag You start, stop, start and stop. But is it possible that you’re writing a sales page in an inefficient way? What if you started writing the landing page from the bottom up? What if that bottom up method got you to create a quicker and far superior sales page for your product or service? Find out a simple, tested method that works time after time using the bottom up technique of writing sales pages. ======== 26 Olympic medals 22 of those medals were gold. You know his name because almost anyone following the Olympics knows his name. As Michael Phelps stepped up to the starting blocks, the eyes of the world bounced between Phelps and his biggest rival in the race: South African Chad Guy Bertrand Le Clos. Their short and intense rivalry had fired the imagination of the press. No one was particularly fixated on Singaporean, Joseph Isaac Schooling Schooling it seems was the underdog. No pushover in the pool, Schooling had won the bronze at the 2015 World Championships. He’d

Most of us have grand plans to succeed Yet, the moment we start there are a million distractions in our way. Chaos lurches around in our doorway and there seems to be no way out. At Psychotactics, we had managed to get around most of the chaos but then I was in charge of mentoring my niece. As she moved from Year 6 to Year 7, it seemed like we were hit by an okinami of chaos. What did we do to find our way out? How did we manage to avoid the madness that we had no control over? Find out in this article. ================== In this episode Sean talks about Part 1: Part 1: Non-negotiable items Part 2: Part 2: Just say no Part 3: The power of drills Right click here and ‘save as’ to download this episode to your computer. ================== How To Get Things Done In The Midst Of Unending Chaos “J’ai beaucoup de devoirs aujourd’hui.” That’s French for “I have lots of homework today”. And it’s what my niece Marsha informs me almost daily, when I pick her up from school. Three years ago, my wife Renuka and I starte

Food, drink and sleep. That's my dream for every vacation. And yet this trip to Goa, India was quite the opposite. So what did I learn that almost turned my life around? That's what this podcast is about. And it might just turn your life (and health) around as well.  ========= Sometimes life takes you down a diversion. And you end up exactly where you need to be. This is the story of my trip to Goa, India. It’s where my grandparents came from. Where I spent many summers under the mango trees in the sweltering heat. It’s also the place that has led me back to where I need to be. So what did I learn? I learned a few things:1- The importance of digestion (and sleep) 2- The importance of food and types of food 3- Breaks are not enough to avoid extreme stress. Part 1- The importance of digestion (and the avoidance of sleep) “When you turn 40,” my dentist said to me, “you should go for an annual medical checkup.” There I was on the dentist’s chair having a bridge fixed and my dentist wasn’t giving me dental advice.

Who's Doug Hitchcock? And in a world full of goal-setting exercises, why does Doug's system stand out? Find out why most goal-setting goes hopelessly off the mark and Doug's plan works almost like magic year after year. Find out not just how to set goals, but how to create a stop-doing list (yes, that's a goal too). And finally, learn why most goals are designed for failure because they lack a simple benchmarking system. Find out how we've made almost impossible dreams come true with this goal-setting system. http://www.psychotactics.com/goal-setting-successfully/ ------------------------------- In this episode Sean talks about Part 1: Why most goal-setting goes hopelessly off the mark Part 2: How to set goals, but how to create a successful stop-doing list Part 3: Learn why most goals are designed for failure because they lack a simple benchmarking system Right click here and ‘save as’ to download this episode to your computer. Useful Resources Chaos Planning: How ‘Irregular’ Folks Get Things Done Learning:

What's wrong with this statement? Instead of wondering when our next vacation is we should set up a life we don't need to escape from.? There doesn't seem to be anything wrong, is there? And yet this entire line is based on a myth. And that's not the only myth that circulates so well and widely. Another myth is that a business has to grow; has to increase clients; has to increase revenues. But is that why you really got into business? Did you set out to create a life that's work, work and more work? Join us as we explore three big myths, and destroy them: Myth 1: That your business needs to constantly grow bigger. Myth 2: Somehow you'll have more time, and your business will be on auto-pilot / Myth 3: That we need to set up a life where we don't need to wonder about our vacations. / / Yup, incredibly silly business myths. Let's take them head on and get some sanity back into our lives, instead. http://www.psychotactics.com/three-business-myths/ ================ In this episode Sean talks about Myth 1: That yo

How do you make your product or service irresistible? With tens of thousands of similar products or services in the market, can you use simple techniques to create a great offer? This episode shows you two psychological methods that we can't turn down?as humans. We love both the buffet and the specialty. No matter if you're a small business or a big one, you can use these techniques and increase your product and service sales. In this episode Sean talks about Part 1: Buffet vs. Specialty Principle Part 2: How Studio 54 put out a buffet of fantasy Part 3: What does this mean for you when you’re selling a product or service? Right click here and ‘save as’ to download this episode to your computer. What Are The Factors in Play Behind An Irresistible Offer: Part 1 of 3 Imagine you’re Frank Sinatra. No matter where you go on the planet, people know of you. Doors open magically for you. People can’t help but gape in wonder as you show up at an event. So imagine a place where the great Frank Sinatra can’t enter. It’

What's wrong with this statement? Instead of wondering when our next vacation is we should set up a life we don't need to escape from.? There doesn't seem to be anything wrong, is there? And yet this entire line is based on a myth. And that's not the only myth that circulates so well and widely. Another myth is that a business has to grow; has to increase clients; has to increase revenues. But is that why you really got into business? Did you set out to create a life that's work, work and more work? Join us as we explore three big myths, and destroy them: Myth 1: That your business needs to constantly grow bigger. Myth 2: Somehow you'll have more time, and your business will be on auto-pilot / Myth 3: That we need to set up a life where we don't need to wonder about our vacations. / / Yup, incredibly silly business myths. Let's take them head on and get some sanity back into our lives, instead. http://www.psychotactics.com/three-business-myths/ ================ In this episode Sean talks about Myth 1: That yo