The Three Month Vacation Podcast: Online Small Business|marketing Strategy Plan| Sean D'souza | Psychotactics

Having a vision is hard enough, but where most plans go off track is we scramble after every possible target. To keep our focus we have to have a hatchet person. But what is the role of the hatchet person? In Part 2 of this episode, we take a deeper look at focus. ------ Part 3: The Hatchet Person (And Why It Helps Focus) When you’re making a leap into the unknown, fear is the biggest factor. Fear of making enough. Fear of justifying the decision you’ve just made. Fear of not knowing enough—of wanting to learn more. It makes you eager to press every “buy now” button online, just so that fear can go away. But fear is only one part of the leap. The other is focus. And focus to me, is less about persistence and more about “getting rid of the distractions” Which takes me to my first mentor Dough Hitchcock—also my first hatchet person I didn’t know much about marketing, and at the time, Jay Abraham was easily one of the most well-respected marketers on the planet. There were other marketers, no doubt, but Jay seem