The Three Month Vacation Podcast: Online Small Business|marketing Strategy Plan| Sean D'souza | Psychotactics

When Kathy Sierra sat down to write her book on JAVA, it wasn’t supposed to be a bestseller. They had incredible odds with over 16,000 other books on JAVA already on Amazon. And yet they cut through the noise? How did they do it? They didn’t pull the stunt that most Internet marketers do. Instead they focused on how people read and why they get to the finish line. The more the readers got to the end of the book, the more popular the book became in programming circles. ==================== To find out about their open secret, let’s take a trip into Kathy Sierra land. Part 1: Dependence on memory Part 2: Not Identifying Confusion Part 3: The Perfect Life ==================== It was the around the year 2000 Technology companies that just months prior were considered extremely, reported huge losses and folded. These losses created a economic cascade which came to be known as the dotcom crash. Stuck in the middle of this seemingly thermonuclear disaster were thousands of programmers. One of them was a woman called