Sports Marketing Huddle

EP-117 Fox Builds Live Super Bowl Commercial Concept

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Synopsis

The only time anyone seems to care about commercials is during the Super Bowl. That's why Fox is able to get $5 million for a 30 second ad slot. For this upcoming Super Bowl, Fox is building out a live commercial concept. Brian Cristiano and Rob Cressy dish about what Fox's live Super Bowl commercial concept could look like. What sort of live commercials would make sense for brands? How can they add more fun and engagement while still making their commercial memorable?At the end Brian and Rob give actionable advice on what you can implement into your business from live Super Bowl commercials. - In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take