Sports Marketing Huddle

Fox is selling digital only advertising packages for the Super Bowl for as much as $700,000 for a 30 second spot. While this is significantly cheaper than the $5 million that it would cost to run a TV ad, is it worth it to shell out this kind of coin just to be part of the Super Bowl.Brian Cristiano and Rob Cressy dish about if buying a digital only advertising package makes sense for advertisers. Where does the value lie in Super Bowl advertising? Where is the buzz for digital Super Bowl advertising and will anyone care?We also dish about how ESPN failed to run advertising on their digital stream of the College Football National Championship game (which was viewed by 700,000 people.) How is this possible? At the end Brian and Rob give actionable advice on what you can implement into your business from the way Super Bowl ads are being bought and sold. - In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forwa