Sports Marketing Huddle

The user experience for watching the Super Bowl is about to go to a whole new level as Intel is debuting their “Be The Player” broadcast feature that will allow viewers to see what it is like from a player’s point of view. To help them kick this off they are partnering with Tom Brady. Brian Cristiano and Rob Cressy dish about this latest advancement, which includes 100 cameras and 360 degree technology. What will watching a game in a few years look like? Will we get to a point where there will be information and perspective overload, or will this only enhance the viewing experience? What does this do for the storytelling for Fox and advertisers? At the end Brian and Rob give actionable advice on what you can implement into your business from Intel’s Be The Player feature.-In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports