Sports Marketing Huddle

Gatorade just became the new title sponsor of the NBA D-League, marking the first time one of the four big U.S. professional sports leagues has named an entitlement sponsor. The league will now be called the NBA G-League. Brian Cristiano and Rob Cressy dish about if Gatorade’s sponsorship of the G-League is a good thing. What ways does the sponsorship align with the Gatorade brand and goals? What sort of integrations or content would get us interested in watching the G-League? At the end Brian and Rob give actionable advice on what you can implement into your business from the NBA G-League. -In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports M