Sports Marketing Huddle

Sports publishers are finding it increasingly difficult to stay in business thanks to a shift from desktop to mobile consumption, which is harder for publishers to monetize, and the inventory they are able to monetize continuing to have decreasing CPM’s and click thru rates. One example of this is Scout Media, who recently sold for pennies on the dollar. Brian Cristiano and Rob Cressy dish about the current sports publishing landscape and the monetization surrounding it. With Rob running Bacon Sports for the last five years, on top of having a background in digital advertising sales, he’s got a unique perspective on the challenges that publishers face. Do you realize how much traffic a publisher needs to actually be able to sustain itself? What are the ways that brands should be approaching publishing (ex. bringing it all in house and becoming their own media company)? At the end Brian and Rob give actionable advice on what you can implement into your business from the current publishing landscape.In each