Sports Marketing Huddle

EP-167 MLB Using Facebook Live & Creative Ways To Execute It

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Synopsis

Major League Baseball has launched Facebook live studio shows just in time for Spring Training. Content has included the first two innings of the Boston Red Sox game, “Bartolo Cam”, and a commercial shoot with Marlins Giancarlo Stanton. Brian Cristiano and Rob Cressy dish about why more teams, leagues, and brands need to embrace Facebook Live and give the fans what they want. For teams with limited resources, what are some creative ways they can make this happen? Is there anything about being all in with Facebook Live that we are overlooking? At the end Brian and Rob give actionable advice on what you can implement into your business from MLB launching Facebook Live shows.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of t