Sports Marketing Huddle

Lindsey Naber, Director of Marketing for Rawlings Sporting Goods, joins Brian Cristiano and Rob Cressy to talk about Rawlings 130 year history and how they’ve been able to sustain their excellence. How have the evolved over the years and used their relationship with Major League Baseball to their advantage? What do MLB teams do with all of the balls that are no longer suitable for game play? How did the Gold Glove award start and how did it expand to multiple levels of baseball? What are the biggest challenges they’ve faced as marketing has evolved? How important are athlete endorsements for the brand?In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sp