Sports Marketing Huddle

Gabe Lacques, Baseball Editor at USA Today, joins Brian Cristiano and Rob Cressy to talk about how Major League Baseball can improve their marketing. Instead of opening up the season in Wrigley, where all eyes would have been on celebrating the Cubs winning their first World Series in over 100 years, it kicked off in Tampa with a Rays vs Yankees game to little fanfare. Did no one at MLB realize that the Cubs are the hottest thing in baseball? What can MLB do to appeal to a younger generation? How has advanced analytics changed the way the game is consumed and played?In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iT