Sports Marketing Huddle

Toasted grasshoppers are all the rage right now at the Seattle Mariners Safeco Field. So far this year they’ve sold over 18,000 grasshoppers at the Poquitos concession stand (at $4 for a four-ounce cup), which was added as part of the Mariners strategy to add more of a local flair to their concessions. Brian Cristiano and Rob Cressy dish about why fans love the toasted grasshoppers. Is it for the taste or is it the experience? For as hot as the toasted grasshoppers are selling, the Mariners are majorly failing by limiting sales to just 312 orders per game. Why would they do that and limit the amount of people who can have a positive brand experience? What would we do to amplify the toasted grasshoppers experience? Should other teams and brands try and create their own version of toasted grasshoppers?In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics