Sports Marketing Huddle

In episode 205 we talked about how ServiceMaster masterfully executed a now-viral campaign surrounding a tweet about paying the fine for Memphis Grizzlies head coach David Fizdale following his epic postgame rant vs the Spurs #TakeThatForData. Pete Tosches, SVP of Corporate Communication at ServiceMaster joins Brian Cristiano and Rob Cressy to give us a peek under the hood of how they executed the campaign and the thought process surrounding it. How did the idea start, did they think they’d have to pay the head coach’s fine, sponsoring the Game 4 towels, to the biggest lessons they learned from it. This campaign ended up getting over 100 million media impressions so it’s a great case study for other brands on how to wisely approach generating awareness and fan engagement.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports market