Sports Marketing Huddle

EP-222 Bacon vs Tacos: The Most Delicious Baseball Promotion Ever

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Synopsis

Minor league baseball promotions are the absolute best and a great example of this is a recent Bacon vs Tacos campaign put on between the Lehigh Valley Iron Pigs and Fresno Grizzlies. Brian Cristiano and Rob Cressy break down this promotion which included a microsite, fan voting, #TeamBacon and #TeamTacos hashtags, and full social integration. What was the prize at the end of the tunnel for this promotion? The losing team has to wear the winning team's hat for a game in June. What can other brands do to mimic the success that these minor league teams have had with their marketing and promotions?In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Spor