Better Product

Product marketing is at the intersection of many teams in a product company. The work of a product marketer supports the wider product team, sales, marketing, executive stakeholders, and most of all, buyers. It’s for this reason product marketers tend to play a quarterback role, says Kim Biddings Johnson, VP of Product at BIO-key International. As Kim knows from experience, they’re responsible for not just knowing a product in and out—they have to translate its selling points for others to use. Join Kim and Tina to hear more about the opportunities product marketers can bring to your growing organization. Follow us on LinkedIn and Twitter to see the latest in Better Product, a show part of the Better Product Community powered by Innovatemap. The community is the connection point for product leaders & practitioners to learn and share what it takes to design, build, market, and sell better products. Learn more at betterproduct.community.   Takeaways:   Product marketing starts from the second there’s a b