Better Product
The Power of Your Positioning
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:30:05
- More information
Informações:
Synopsis
How you position your product can help you connect with the people who most need it, unlocking rapid growth for your company. But first, you need a solid foundation. Today, Christian and Meghan discuss what product leaders get right vs. wrong when positioning their products. Led by Meghan’s insights in product marketing, we’ll also walk through a process any team can use to find a position that will give you a cutting edge while letting you stay true to who you are. Follow us on LinkedIn and Twitter to see the latest in Better Product, a show part of the Better Product Community powered by Innovatemap. The community is the connection point for product leaders & practitioners to learn and share what it takes to design, build, market, and sell better products. Learn more at betterproduct.community. Takeaways: To create a positioning strategy, you need: A foundational statement that is the truth of your product Benefit pillars that focus on your differentiators A description of your product fea