One On One Interviews

Earlier this year I partnered with Oracle on a survey of over two thousand US-based consumers to learn more about who they trust between social media influencers and brands in learning about products and services, understanding out how to get the most out of them once the purchase has been made, and how they’d like to handle things when they needed help with a product or service. And while there were a number of interesting findings that were surfaced from the survey, one of the overarching findings was that close to forty percent of those surveyed trusted influencers over brands. But a deeper look into those numbers found that Millennials and Gen Zers surveyed were approximately 2.4X more likely to say they trust influencers than Baby Boomers were. To dig in and discuss some of the numbers and what they might mean going forward, I recently had a LinkedIn Live conversation with Jeff Wartgow, Vice President of Product Management for Oracle. Below is an edited transcript of a portion of our conversation.