One On One Interviews

Inspiration and education. They’re the keys to modern marketing, according to Kieran Flanagan, SVP of Marketing for HubSpot. And while some businesses are pretty good with the educational component, most tech/SaaS companies come up short on the inspirational side. That’s just one of the gems Kieran dropped on me and my CRM Playaz co-host Paul Greenberg on a recent episode. With HubSpot’s pioneering role in inbound marketing, we’ve been watching closely as they continuing blazing a path in content marketing with their HubSpot Podcast Network, and the recent launch of their Creators Program. So we were glad to spend a few good minutes with Kieran to learn more about the evolution of their content strategy, why he feels data is killing marketing, why YouTube is ready to disrupt podcasting, why newsletters and blogs are still a growing part of their strategy, and more.