Better Product
Square, Block, and the Impact of Your Product Name
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:30:56
- More information
Informações:
Synopsis
Changing a company or product name in a rebrand is a big decision. That’s because renames are usually seen as a way to cement a changed identity. But what if we told you that names are only as valuable as what we build around them? We’re exploring the concept through the recent Square-to-Block rename, and what to consider when putting a name to your own product. Want to add your own take? Write a note or record a voice memo, and send it to erica.irish@innovatemap.com to join the conversation. Follow us on LinkedIn and Twitter to see the latest in Better Product, a show part of the Better Product Community powered by Innovatemap. The community is the connection point for product leaders & practitioners to learn and share what it takes to design, build, market, and sell better products. Learn more at betterproduct.community. Takeaways: Names are significant, but what you build around them matters more. It’s the burden of brand & positioning to make a name mean something. Big Tech names are tren