Predicting The Turn W/ Dave Knox

In his 15 years at Target, John Peine met with hundreds of brands looking to get on their retail shelves. And while marketing and package design could help you stand out momentarily, the brands that sold the best, were the ones where the product just plain worked. This lesson is at the heart of FRISKA, the new supplement company John recently started aimed at achieving better overall health through improved gut health. We sat down to talk about his journey starting the brand and why he thinks digestive enzymes and gut health are the next major trend in wellness.