Predicting The Turn W/ Dave Knox

As President of Beyond Beer at Anheuser-Busch, Fabricio Zonzini oversees a portfolio of new and groundbreaking products that allows A-B to predict consumer trends before they start. With products ranging from “water to whiskey”, Beyond Beer offers consumers exactly what they’re looking for across a range of occasions and trends. I sat down with Zonzini to learn more about how Beyond Beer stays on top of consumer trends and and how the business unit is driving growth for Anheuser-Busch.