Predicting The Turn W/ Dave Knox
Why Anheuser-Busch Is Putting Consumer-Centricity At The Forefront in 2021
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:21:54
- More information
Informações:
Synopsis
Few brands are more connected to in-person events like the Super Bowl and music festivals than Anheuser-Busch. So a global shutdown of these events required a complete rewriting of the marketing plans of brands like Budweiser and Bud Light. I sat down with Marcel Marcondes, CMO of Anheuser-Busch, to discuss the pivots the brands made, why they changed their approach to the Super Bowl in 2021, and how a mindset around consumer-centricity continues to be so important to the business.