Better Product

D2C Series Kick-Off: The New Way We Buy

Informações:

Synopsis

D2C is becoming the new way we buy anything. From groceries to furniture, brands are cutting out the middleman and selling their products directly to the end consumer.  Next-level products are what make this D2C transformation possible. In this series, we’re talking to the people behind a few of those products: Melanie Cummings, VP of Product at Fabletics Ben Clark, CTO of Casper Sleep Tsega Dinka, VP of Digital Product at Dollar Shave Club Liana Herrera, President & Co-founder of Bottomless We also take an inside look at building products at a company that doesn’t identify as a tech company. And of course, Christian and Meghan will share the mic in exploring the brand implications of a D2C strategy.  How does this impact the retail industry as a whole? We’ll explore that too. But mostly, this series will make you want to open up your phone and start shopping.