Better Product

Monkeying Around with Product Brand

Informações:

Synopsis

From Mailchimp’s humble monkey beginnings to a huge acquisition and SurveyMonkey’s recent rebrand, we’re talking about brand glow-ups & grow-ups in this episode. Consider it a “what not to wear” for brands.  Meghan and Christian explain how MailChimp and SurveyMonkey have used their brands to connect with customers. The takeaway? Brand leaders should go all-in on any decision. Email Christian with design questions: christian.beck@innovatemap.com Email Meghan with brand questions: meghan.pfeifer@innovatemap.com