The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

Following up means reconnecting with the prospect, and it's crucial that you understand why and how to follow up. Many of us dread the follow-up portion of our job because we fear being a nuisance. When we do it effectively, though, it can be the key to more deals and more success. Follow up Follow up builds trust with your prospects. When you tell them that you're going to follow up with them, they expect to hear from you. Failure to follow up suggests that you're not dependable or perhaps you found another prospect that is more valuable. You must keep your promises because trust leads to success. People do business with people they know, like, and trust. [Tweet "At the end of every single interaction with your prospect, you should have some form of follow-up in mind. #FollowUp"] Next steps Create a meaningful process that will help move your prospects forward. Decide what you need to do next and establish a clear next step for every single appointment. When you meet for the first time, schedule a next step