The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

I saw a question on Reddit recently from a seller who wondered whether or not to create content on LinkedIn. The seller worried that writing about topics like quota, rejection, or prospecting might sound too salesy and might hurt his pipeline.  The truth is that many sellers have fear around the concept of creating content because we worry about how the audience will accept our ideas.  Middle school prom Not only should we post our own content on LinkedIn; we should also engage with other people’s content.  Unfortunately, many of us treat LinkedIn like a middle school prom. We stand around the edge of the room watching each other, too afraid to dance. We might speak to a friend or two, but we’re afraid to look stupid, so we don’t dance. Instead, we let everybody else enjoy themselves.  We don’t want to look stupid on the dance floor, so perhaps we look stupid on the sidelines instead. We’re afraid of the critics who might make fun of our efforts Many sellers treat LinkedIn like a middle school dance. We don’t