The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

Sales from the Street: Teach Them How To Educate  Derek Badala frequently travels with sales reps to teach them how to educate the customer in an effort to solve problems. As the director of sales at Synthax, he is always on the road traveling with sales reps and training them to become another version of himself — a skilled sales leader, influencer, and consultant.  Technology and education Being in the audiovisual industry, it could be said that technology and education are their biggest challenges. Making a sale is difficult, especially with new products. You must understand everything about the product and its application. Everybody is trying to get a sale and trying to close deals fast without asking all the necessary questions. With the competition in the market, there’s not enough time to learn about the new product and how it can be applied to the prospects’ problems. Derek focuses on educating the sales reps and covering all the ways that the products can be used, and less on the features and benefit