The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

B2B sales optimization requires a longterm commitment to create quality content that will grow your audience and increase your success. Bill Bice, CEO of  boomtime, said he was born to be an entrepreneur, launching his first business when he was 14. He loves to talk about sales and marketing because it makes the biggest difference in business.    Data and marketing As business owners, we all know that we have to spend money on marketing, but it’s tough to do if you’re not seeing the ROI. For Bill, marketing is about data, which allows you to understand what’s working. The difficulty occurs when you have too much data because it can be difficult to gather valuable insights that help you improve marketing. Smaller companies often have more freedom to bring their sales and marketing together. In larger companies, the two disciplines are separate, and they are often at odds. Marketing isn’t doing the support work the sales team needs and each blames the other for lack of performance.  In smaller companies, the CE