The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

When I asked The Sales Evangelist community what they wanted to know about sales, one of the questions that emerged was, “Why do salespeople talk so much?” It annoys a lot of people, primarily because if you talk too much, you’re probably listening too little.  Persuading people Somewhere in the growth of the sales industry, sellers convinced themselves that talking would persuade buyers to make purchases. We believed that if we talked more, they’d hear us more and they’d more likely believe us. As a result, they’d say “yes” more.  Unfortunately, that just isn’t true.  The greatest salespeople listen more than they talk. #ListenMore You’ve likely heard the adage that you have two ears and one mouth, so you should listen twice as much as you talk.  If you pay attention, you’ll likely discover that the best salespeople are those who use their speaking opportunities to ask questions. They seek to understand their buyer’s perspective and to stimulate conversation that helps them gather important information.  Sti