The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

Many of us are hesitant to use video because of our own fears but it’s absolutely possible to use videos to increase sales.  Brenton Crane isn’t from the advertising and marketing background. He is from data analytics and started his career in Washington D.C. as a statistician at the Census Bureau and analyst in the National Intelligence Agency. He then partnered with the brothers Neil, Jeff, and Daniel for a campaign. The combination of their creative skillset and his analytical skills created a system that makes advertising campaigns effective.  The power of videos in the business The most powerful form of communication happens in face to face conversations between two individuals. These face to face interactions are how you make out the nuances of a conversation. This will allow you to listen to the tone, see the gestures and body language all happening at a subconscious level.  Video is the medium that’s closer to that face-to-face action. When you talk to someone on the phone, you miss the body language