The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

TSE 1224: How To Craft A Rock Solid Sales Pitch To Potential Investors

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Synopsis

How To Craft A Rock Solid Sales Pitch To Potential Investors    A sales pitch is part of the selling process but not all salespeople know how to craft a rock-solid sales pitch to potential investors.  First, everyone is a salesperson. Regardless of what you do, everyone sells to someone. Brian Harrington started in the infomercial business. He worked for his father who was one of the principal pioneers of the infomercial industry. His experience taught him the craft of selling products on TV.  In those early years, Brian saw how easy it was to sell through television advertising but he eventually saw how investments could be lost as fast as money was made.  They made some changes and instead of sticking exclusively with Infomercials, they followed customers to where they were making their purchases. That decision led them to the digital world and social media.  Brian and his team started to sell products through Google and other online opportunities such as Facebook. Since then, they’ve branched out to severa