The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

How To Tell A Story That Connects & Sells   In this episode, we are going to talk about how to tell a story that connects and sells. We tell stories to inspire others, show empathy, and more. The problem is, we don’t know how to tell stories in a way that consumers will be compelled to buy our products. This is what Jude Charles is going to teach you in this episode.    Jude Charles is a story-driven filmmaker, brand strategist, and a speaker who’s been running a video production company for the past 13 years. He’s been helping entrepreneurs tell stories effectively to be able to connect with prospects and clients.    What is a story?  Stories are universal. There is no difference between a story about your normal day and a story you might tell during a sales meeting. The only difference is the ending and its goal.  Stories are about a specific moment in time. It has a beginning, a middle, and an end. What happens at the end will make your story impactful.    When you’re telling a story in sales, you want