Well Said

Consumers and investors aren't always totally rational when it comes to making financial decisions. When emotion seeps into the equation, all bets are off. To find out why our emotions tend to lead us away from making more calculated decisions, Camelia Kuhnen is combining neuroscience, psychology and economics to better understand how people use their brain to make financial decisions. In this week's episode, we talk about neuroeconomics with Kuhnen, an associate professor of finance at the UNC Kenan-Flagler Business School.